In this guide we tell how we organized a Lead Generation strategy with WhatsApp spending very little and maximizing what the customer already had.
Let’s start from the assumption that the customer was already equipped with:
Google Ads Campaigns
Lead Ads campaigns on Meta Ads (Facebook and Instagram)
Landing pages dedicated to 2 specific promotions
Spoki –> WhatsApp Business account automation tool
In the next paragraphs we will see together how to organize the strategy and exploit some free tools, which certainly have limitations, but which with a few tricks can be configured and used for a long time in their free version.
The client’s need ( Pet Care sector ) was to save as much time as possible in lead management and try to automate the initial contact a little .
Another difficulty was the coexistence of two stores in a rather limited geographical area using a single landing page and therefore without knowing which store the leads wanted to go to.
The activity we had set up for this client was entirely oriented towards obtaining new contacts for two types of service on two separate points of sale.
The characteristics of the Max Performance Campaigns
We had therefore created dedicated landing pages for each service and geolocalized PPC and Social Ads campaigns in areas of interest with strong competition.
So, having an important setup of the activities behind us, we found some solutions to speed up the first contact with the leads using WhatsApp Business.
On the Pet sector, also read this article on viral Social Ads .
Why Use WhatsApp for a Lead Generation Strategy
According to 2023 data on the use of the internet, social media and devices, in Italy we have over 50 million users connected to the internet out of a population of 59 million units.
The keyword “WhatsApp” is the 13th most searched keyword on Google and 89% of Italian internet users use the related app every month; it is also the most used social platform overall.
This tells us that almost all of our client’s target audience uses WhatsApp. In general, the client knows the habits of their customers and admits that basically everyone prefers contact on WhatsApp to a phone call or – even worse – an SMS message.
At the moment we have not considered an email marketing strategy, deciding to fully embrace the potential of a strategy based on automations through WhatsApp.
Advantages and disadvantages of P.Max Google Ads campaigns
Furthermore, the support guided us in the complete setup of the automations related to the lead generation strategy that we wanted to support the tool.
Configure WhatsApp Automations with External Tool
Since it is a tool external to our organization, we relied on the Spoki team to understand how to technically hook the lead flow.
The tool offers numerous possibilities for connecting to external systems such as CRM, Google Workspace Apps (Google Sheets), Zapier, IFTTT , etc… This immediately guaranteed the possibility of switching from manual lead management to the automations provided by Spoki.
For this specific case we chose to implement an automation of this type:
The lead is acquired from Landing Page or Lead Ads.
He receives a first welcome message on WhatsApp asking him in which store he wants to make an appointment.
There are two handy buttons where the user can click and choose the store.
Send a second message asking for the best days and times to meet.
Stop automation.
For all the precise configurations it is best to rely on their support team and get straight to the point.
The Disadvantages of Google Max Performance
What happens on Spoki?
We have chosen to exploit these automations to correctly profile users. In the event of future promotional campaigns and therefore now we know precisely:
Point of sale of interest and therefore geographical area of the user.
Interest in a specific service (since our client has activated 2 different campaigns on 2 different services).
This way, in the future we could send promotions only to users in a certain geographical area and/or interested in a specific service.
How to Drive Leads to WhatsApp Business Auto matior
True automation is when you don’t have to do anything
Here we are almost close to perfection. At the moment it was impossible to organize an automatic agenda and have users book the appointment independently.
The length of the appointment varies greatly depending on the type of service chosen and therefore. It was premature for the customer to automate the entire process.
As for Landing Pages , thanks to the Elementor Forms GSheetConnector plugin in its free version we were able to collect leads within a Google Sheet.
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How to structure Performance Max campaigns?
Instead, for leads received from Meta Lead Ads , we used LeadsBridge (free) which automatically detects leads and publishes them on the same Google Sheets in a separate sheet.
The result is a single Google Sheets file with multiple sheets that automatically collect all the leads received.
How to Organize a WhatsApp Automation Strategy
In most cases, it is best to start from the problem and make the most of every tool available or that can be acquired.
Rather than giving you a recipe for the WhatsApp Automation strategy, I think it is important to understand how to think about each individual case.
This was a typical case of a “bottleneck” where asia mobile number services one person. Who does everything couldn’t afford to pay for a new employee to manage the leads.
It must be considered that in addition to the cost of personnel, there was also a significant waste of time on training the new employee.
Promotional moments in Max Performances
Many leads were arriving (and still are) and it was increasingly difficult to manage them without a CRM. . It was therefore necessary to first do a general cleaning and give a method.
Once we found the right tools (and here Google can help you a lot in your research), we started and made all the connections, testing them and verifying that everything worked without leaving even a single potential customer behind.
Why Use WhatsApp for a Lead Generation Strategy
From the first days, after overcoming some bt lists small technical obstacles, the result was astonishing:
happy customer with one less problem
more users responded than manual phone contact
customer agenda that fills up, also optimizing the operators’ time and therefore maximizing the turnover
If you need to create a strategy on WhatsApp or rethink your lead generation , our team is available to analyze the case without obligation and evaluate together how to proceed.
Lead Generation Strategy with WhatsApp
How to Organize Lead Automation with WhatsApp Business
First of all, you need to equip yourself with a tool that allows you to create automatic routes within your WhatsApp Business account .
After an online search we recognized Spoki as a tool that guaranteed several important aspects for the customer. Rapid assistance to allow the customer to act independently and costs based. On the actual use of the tool itself (net of the initial cost for the setup).
Spoki has the great advantage of working just like a “prepaid phone” and therefore you pay based on how much you use the platform to send messages to users.
On our part we have implemented some tools in their free version:
Elementor Forms GSheetConnector + Zapier –> leads from Landing Pages to Spoki
LeadsBridge + Zapier –> leads from Meta Lead Ads to Spoki
If we are talking about less than 100 leads per month, free tools are sufficient to support the strategy.
They are equipped with email notifications that warn you when you reach the imposed limits.
