Research from Workato has found that about 99% of organizations fail to call back or respond to inbound leads within five
minutes. A lack of effective responsiveness is all it takes to miss out on potential sales and diminish your company’s
reputation. Fortunately, you can turn to lead routing to boost your Lead Routing Guide & Best lead response time and lead
nurturing success. Essentially, lead routing is all about getting your sales leads to the right team members, and doing it
quickly. Simple as that might sound, if you get it wrong, it’s not just an admin headache. It could mean missed sales and less income.
What Is Lead Routing?
At its core, lead routing involves automatically assigning leads new zealand telegram data across your sales team. It’s beneficial for companies that have more than one sales approach–such as transactional, self-service, and enterprise–because you can easily connect potential customers to the appropriate sales model.
While lead routing can be simple by taking a round-robin approach of assigning to your sales reps based on who’s next in line, there are some complex models, necessary for large businesses, that take multiple factors into account. These factors can include customer type, location, industry, deal value, use case or a combination determined by a lead scoring system.
Lead Routing Examples
When it comes to an effective lead routing strategy, there’s no dentist data one-size fits all approach. The type of routing criteria you’ll choose will depend on factors such as your sales processes, team size and structure, business goals, and tech stack. To help you get started, here are common lead routes often used to assign leads to the right sales reps .
When considering the priority of a lead, you would focus on aspects such as Lead Routing Guide & Best the lead’s position in their organization, engagement level with your products, their buying power, and product types they’re interested in. Fortunately, Myphoner’s lead queue offers prioritization features and smart filters to help your sales agents consistently connect with high-potential leads.
Lead routing by location
Assigning leads by geographical location allows for an easy ao lists scheduling of meetings without timezone being a hindrance. It’s also relevant for when in-person meeting or sales pitches are required so those involved won’t need to travel far. High-value leads often have more complex needs and require a greater amount of time to convert. By assigning leads by value, you can make sure high-value leads connect Lead Routing Guide & Best with the specialized sales reps and low-value leads can be assigned to self-serve marketing automation. Some businesses, particularly in SaaS, offer multiple relevant use cases. For instance, tools like Trello can be used for anything from student projects to software testing. Therefore, assigning leads to the appropriate industry expertise becomes crucial for such enterprise sales models.
