The marketing and sales departments Marketing & sales always work very closely together, but this is precisely why conflicts can arise. When a lead doesn’t convert, which department is responsible: was it marketing that qualified the lead too early or was it sales that didn’t know how to sell the product?
It is because of these situations Marketing & sales that these departments often have problems, however, there are ways to unite them and make them work as a group, helping each other. You will now find out exactly how to do this, check it out!
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What is the difference between marketing and sales?
Yes, these sectors are different and one can hardly exist without the other. After all, marketing is what generates interest in the target audience so that they, in turn, want to buy the products and services that the phone number list company offers, and that is where the sales team comes into play.
Therefore, marketing usually comes first, with a strategy that is compatible with the business objective at that time, passing on to the sales team the people who are most likely to buy.
One does not replace the other and each has its own prominent role within the company.
How to make marketing and sales work together?
Show that both are essential
It is difficult for a company to survive without a good sales team, and the same can be said about marketing. As the creating engaging and shareable content famous phrase goes, marketing is the soul of the business. Therefore, each sector plays an essential role in the growth and success of the company, and it is important that they know this.
Establish common metrics
For example, you might set a goal for marketing to generate X amount of qualified leads, while sales might have a time goal to close sales on those leads.
Keep common tool
A CRM that both the marketing and sales teams can add relevant data to can be a great way to establish a connection mobile list between the two teams. In addition, having joint access to this information makes everyone’s lives easier and, consequently, generates more business for the company.
Did you notice how it is possible to unite the marketing and sales teams and thus considerably reduce possible conflicts that may arise?
If you need help in this regard, learn more about our consulting and training service . It can help your teams by directing them towards common goals.