Persona Creator by Rock Content Persona Creator by Rock Content is a plugin available in the paid version of ChatGPT that offers an efficient way to create personalized buyer personas and content briefings in a matter of seconds. Just enter the website domain and voilà! After that, you can also generate a content brief and start taking the first steps in your digital strategy. How to create personas for BB companies? When talking about BB companies, the customers are companies.

So the question remains: should

So, the question remains: should the persona be a austria whatsapp data description of a person or a company? The persona will always be a person. After all, the customer may be a company, but those who make decisions, seek solutions and use the products are people. So, the research must be done with them. In the case of BB companies, it is important to identify who your persona is: the analyst, the manager, the director, the business owner? Understand who plays the role of decision maker, influencer and buyer and to whom you should direct your strategies.

How to create a persona

How to create a persona without customers? If the persona understanding the psychology of cold calling leads is based on data about customers, how can you do the research if the company does not yet have customers or is launching a new product? Good question! In these cases, there are other research methods you can use to better understand the audience that interacts with your brand and who would be an ideal customer. These are the main solutions: Market research (with respondents who fit your target audience); Surveys with your contact base; Google Analytics analysis (if the company already has a website or blog); Competitor analysis.

A combination of these methods

A combination of these methods allows you to extract a complete list of unit phone numbers reliable data to build your persona. They can also be used to complement customer data collection, if you already have one. I made a video explaining these and other persona research techniques, even for those who don’t have clients yet: Is there a tool to generate personas? Do you want a tool to make this whole process easier? Rock Content and Resultados Digitais developed the Fantástico Persona Generator! This tool works as a guide for creating personas, with a series of questions for you to fill out.

At the end you receive

At the end, you receive a PDF with all the documented information about the persona and can share it with your team. How to create strategies and content for the persona? Now, personas need to enter marketing. How to apply all this work to your processes? The persona must be present in the planning of any marketing strategy. When defining the objectives, goals and indicators of a campaign, it is also necessary to define which persona it will be aimed at.