We often say that in the world of email marketing. One email notification is usually not enough it’s important to bulk email marketing services tell recipients what to expect in the future. Let them know when an event starts, and then add a few reminders for latecomers who missed our previous emails. And it’s no different when you want to launch a product.
And how many emails should you send? Based on experience, at least three.
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With the first message, we inform the recipients that we are about to launch a new product. But we don’t have to reveal all the details yet. So it’s a kind of teaser with which we increase the tension and arouse curiosity in the customers. It’s advisable to reveal some features of your new product to the recipients, but you can also just say that something great is coming. At this point, it would also make sense to mention how many days / weeks / months separate us from the product launch.
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The second message is to inform customers. It is time to say a little more about the features of the new product discover how simple it is to start that you talked about in the first message, reveal some details and include more photos or even a video of the new product. At this point, if you want, you can also give customers the opportunity to pre-order it.
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The third message informs customers that the product has been launched. It is then time to let recipients know where and how they can purchase or order it.
Of course, you can extend the email series further; this is useful when there is a long period of time between the first notification and the product launch. If this period lasts several months or even years, it would be very wise to keep prospects informed of the progress and expected timelines at regular intervals .
Pay attention to the design of your email messages
There is no doubt that even a great design cannot save a message with low-quality content, but you can still put in some effort in this area and thus increase the chances of success of the campaign. The messages you send during the launch of a new product should be completely focused on the product itself . It is important to take care of marketing elements as well, such as the CTA button, but the main star must always remain the product.
A great design element that can greatly improve the success of your campaign is the countdown timer. Statistics show that it can improve CTR by up to 9%, so it is definitely worth including in your emails.
Write compelling and effective email headlines
This advice is one of the golden rules of email marketing, as the title is our first contact with recipients, who decide based b2b reviews on a few words whether to open the message or not. This is why it is so important that our titles are not boring, whiny or even misleading.
Write creative, yet clear and concrete titles that make it immediately clear to the recipients what to expect from the message. Easier said than done? No problem, in the next chapter you will find some concrete ideas!
