According to Neil Patel’s statistics
Phone numbers and 25-33% of e-mail addresses become outdated each year, so the marketing strategy should include activities that acquire up-to-date information Email List of Business Opportunity Seekers about customers. Verification of the conversion of mass and automatic e-mails. Take into account OR and CTR rates, as well as the number of unsubscribes from the mailing list using individual emails. Monitor changes to be able to react as soon as possible when conversions drop. Check the authorization of your domain, whether the spf and dkim entries have been configured correctly. You can do it using tools available on the web, e. mail-tester.
The number of bounces in emails
Should not exceed 10% to maintain the reputation of the shipping domain * . Bulk emails can reach an average of 10% OR and over 1% CTR, Depending on the number of messages sent. The quality of the base and content in the emails. A decrease in OR and CTR indicators means that you need to change communication with customers. Verify theemail template – the message should match the requirements CMO Email List of spam filters. Due to the amount of text and the weight of the message. Make sure you segment your audience based on their interests or activities and market based on that data.