Requirements for You can add up to 30 product options (colors) to one card.
You can add photos and videos both when creating and when editing a card.
Cards without photos remain in drafts and are not displayed in the Wildberries catalog.
Photos and videos
- The maximum number of photos for one card is 30 pieces, any format.
- The card must contain more than one photo. The marketplace claims that such cards provide higher conversion.
- The product must take up at least 20% of the image, and if it is accessories or shoes – 10% of the image. At the same time, the photo may include a model wearing the product.
- Photo resolution: 900×1200 px and uae telegram data higher, size: up to 10 MB.
- Video size – up to 50 MB, only MOV and MP4 formats are allowed. Only one video can be uploaded to the card.
For clothing, we recommend adding not only a photo of the product, but also a size chart.
It is advisable to use photos in 3:4 proportions. When adding a square image, the WB system will automatically complete the picture using white fields, but such a photo will lose to competitors:
The main image can describe the main advantages of the product or show the package. In secondary photos, show the product from other angles, focus on its features, methods of use and additional benefits.
What photos work well on WB: examples and anti-examples
To ensure that your product photo attracts customers’ attention and works for sales, consider Wildberries’ requirements for visuals:
- Requirements for Do not crop the product in the main photo, it must be visible in full. Photograph the product without packaging.
- Use a neutral contrasting background, it does not distract basic characteristics of a user persona attention from the product, avoid bright, acidic colors for the background.
- Use photos with even lighting.
A good photo: the product is fully visible, evenly lit, the background is neutral
Too active background and bad angle
- If you are shooting clothes on a model, take care of the trust review background – the shooting room should be neat and not distract from the product.
- Photos must not contain any third party logos, tags, watermarks or any third party images.
- Use infographics carefully: they should not cover the product image or distract attention from it.
- The product must have a presentable appearance and take up most of the area of the photograph.