Title tag is the most basic and representative element of SEO along with meta description . The most basic element is also the most important element! In this post, I’ll tell you what the title tag is, why it’s important, and how to optimize it.
Search engine optimization element: (title tag)
What is a Title Tag?
A title tag is an HTML attribute that provides a title for a web page . It is basically located in the <head> section of HTML, so it is not visible to users visiting the actual web page, but provides information about the page to search engine robots such as Google and Naver .
HTML elements on the home page of the TBWA website
Title tag located inside the HTML <head> of the TBWA Datalab homepage
The reason title tags are so valuable for SEO is because they give you SERP exposure . The image below is the result of the TBWA Data Lab homepage exposed on Google’s search engine result page (SERP). As you can see, the title tag written in the <head> section of HTML was exposed to Google SERP as it is. In this way, since the title tag can be exposed on the search engine result page (SERP), we can optimize the title tag to attract search users.
TBWA homepage title tag exposed on search engine result page (SERP)
Title tag included in the results of the TBWA Data Lab homepage exposed on Google’s search engine result page (SERP)
Title tag code sample
An example of a title tag placed inside an HTML element is:
<head><title>Example title tag</title></head>
3 tips for optimizing title tags
Title tag optimization starts with length!
The optimal Building Construction General Contractors Email List length of the title tag is 40-60 characters in English and 30-40 characters in Korean .
Blog post related to meta description of TBWA website exposed on search engine result page (SERP)
Examples of title tags of suitable lengths
Writing in excess of the length does not adversely affect rankings , but it would be better to write a title tag that is good for search users to see, like the example image above, right?
Create title tags including target keywords
What is important when writing a title tag is whether or not it is written using the main target keywords . As explained earlier, search engines such as Google and Naver identify and understand the content of the page through the title tag. Of course, we will not judge the entire page through the title tag, but among dozens of SEO ranking factors, the title tag is considered a very important ranking factor.
Now, at this point, many of you may be wondering. What are your target keywords and how do you select them? In order to answer these questions , please refer to
our previous article on keyword data analysis on the TBWA blog !
If we come back and continue talking about title tags, how can we effectively utilize the selected target keywords in title tags?
It is to place the target keyword in front of the title tag . Some studies have shown that search users only see the first 1-2 words of a written phrase. Also, in our experience, we’ve found that putting key keywords at the front of the tag has a significant impact on search rankings (slightly).
Title tags should be unique for each page!
Search engines determine that the content on that page is unique and valuable based on the uniquely written title tag. Also, as explained earlier, a title tag is a phrase that is exposed on a search engine result page (SERP), so a well-crafted title tag CMO Email List can attract the attention of search users and have a great impact on CTR.
Conversely, if the title tags of numerous pages on the site are all written identically, it may not be able to.