Search Engine Optimization No matter how good your content or product is, if it doesn’t appear at the top of the search engine, unfortunately, you won’t see the sales effect. However, if you do search engine optimization (SEO), a type of digital marketing, your site can come out at the top. Please refer to the 2022 Naver and Google Search Engine Optimization (SEO) Guide to enjoy 100% marketing effectiveness.
Search Engine Optimization (SEO) Guidebook
1. What is Search Engine Optimization (SEO)?
2. Why Search Engine Optimization (SEO)?
3. Search Engine Algorithm
4. Search Engine Optimization (SEO) search result search logic
5. 10 Ways to Get Higher with Google Search Engine Optimization (SEO)
6. How to get top exposure with Naver Search Engine Optimization (SEO)
1. What is Search Engine Optimization (SEO)?
Search Engine Optimization is called ‘Search Engine Optimization’ in English, abbreviated to SEO. People rarely go beyond the first page of a search results site. Like most of us, we usually pick and read one of the top three articles. Therefore, no matter how good content or good products you have, if you do not meet search engine optimization, you will never be exposed on the first page, and you will not be able to inform your customers about your existence.
So what is the role of a search engine? What search engines do is very simple. The customer’s query contains the customer’s needs. Therefore, search engines provide the closest answer to the customer’s question intent. The important thing here is “the answer closest to the intent of the question” . Search engines such as Google, Naver, and Daum need to provide answers that best satisfy their needs in order to retain customers, so they rank content and expose it to the top. Therefore, you must write articles optimized for search engines to be exposed at the top without ads.
Why Search Engine Optimization?
We automatically feel rejected when we see ads. Therefore, no matter how much money you spend to put your page on the top, customers will not trust Finance And Banking Email List you as an advertisement. However, when you do search engine optimization, organic traffic increases exponentially as search engine ranking naturally increases.
Importance of Search Engine Optimization
(Source: Backlinko)
As you can see in the picture above, the click-through rate drops significantly below the top 3 percent, and the first site takes most of the click-through rate. Therefore, when writing content, you need to optimize it in a structure that search engines like to increase traffic so that your writing can come out in the top 3 percent when customers search, and consequently increase sales.
Google surf
Google SERPs
3. Search Engine Algorithm
In order to write articles that search engines prefer, you need to know how search engines such as Google, Naver, and Daum work. First of all, Naver, unlike other search engines, has many special categories such as Naver blogs, cafes, and intellectuals, so exposure is not easy. In other words, Naver is similar to an SNS. However, in the case of Google, it is not as complicated as Naver because it is a search engine that focuses only on search. In addition, Google’s market share in the world is as high as 92%.
Google’s algorithm is detailed in Google Webmasters . To summarize, Google exposes the most relevant pages in the search results through a three-step process of crawling, indexing, and ranking.
Search Engine Optimization Process
In the first step, crawling, Googlebot (web crawler) copies the contents of your webpage, collects all the information, and brings the collected information to the search engine.
In the next step, indexing indexes the information brought by Googlebot by subject and archives the data.
Lastly, ranking ranks indexed content according to search intent, and then provides results in ranking order when a user searches with the keyword.
Through this three-step process, Google completes the SERP (Search Engine Result Page).
4. Search Engine Optimization (SEO) High search result logic
In order to expose my site to the top through search engine optimization, I have to go through a 4-step process.
Diagnose Current My Site Issues by Crawling Your Website
Improve crawling and indexing of your website with diagnostic results
Make your site optimized for search engines
Create content that satisfies search engines and users through keyword research
Next, let’s compare Google and Naver and find out how to expose them in detail.
5. 10 Ways to Get Top with Google Search Engine Optimization (SEO)
1. Use Https security protocol, not Http
Google prefers the Https secure protocol. Please purchase the ssl certificate issued by the authentication period and change it to https.
2. URL Optimization
You should use the subfolder format rather than subdomain. If you use the subdomain format, search engines will recognize that you CMO Email List have multiple sites. Therefore, domain scores are distributed. So please change the URL to subdomain format.
