Starbucks: investing in its internal audience is fundamental In the years, Starbucks suffered a major crisis after the departure of its founder, Howard Schultz. The company’s new management, observing the great success of the chain, decided to adopt a very rapid expansion plan that proved to be unsustainable after a few years. From stores, the company jumped to stores, but the lack of planning and the low profitability of the units caused the brand to weaken. This situation motivated Schultz to resume his position and provide a series of measures to deal with the growing problems faced.
Among them we can mention:
Among them, we can mention: reduction of competition ig data between stores: in some locations, the units were so close that they competed with each other; employee training: all of the brand’s stores were temporarily closed so that employees could receive intensive training; internal campaigns: a series of internal marketing and employer branding actions were carried out so that the company’s values were restored. Currently, the chain is still experiencing its ups and downs in some countries, but its success is indisputable.
of Starbucks storesSource: Business InsiderGrowth
Number of Starbucks storesSource: Business avoiding common mistakes in cold calling leads InsiderGrowth in the number of Starbucks stores between and Today, Starbucks has more than a thousand stores in markets and is the largest company roasting and selling specialty coffee on the planet.BMW: companies that reinvent themselves can be very successfulBMW was the protagonist of one of the most emblematic recovery stories in history. A former manufacturer of aircraft engines, the German company was prevented from maintaining its production after the First World War, as its products were classified as instruments of war.
To remain in the market
To remain in the market, the company adapted its deb directory facilities to build motorcycles and, later, some automobiles. However, despite all efforts, it had to deal with bitter losses until the year , when it directed its production to sedans with doors, a vehicle category that was beginning to be very successful at the time. Case marketing in times of crisis: BMWSource: FitMyCarDixi, the first car sold by the brand. Since then, BMW’s growth has not stopped until the company has become one of the most important premium brands in the automobile sector.
Today it remains living proof
Today, it remains living proof of how businesses can reinvent themselves and be very successful. Alusolda: digital presence is no longer an option, it is an obligation Alusolda is a company from Goiás specialized in repairs, rentals and sales of welding machines and tools. Operating with good results since , the business was directly impacted by the Brazilian economic crisis and was on the verge of bankruptcy. With a % drop in revenue and a local market with no prospects for improvement, Paulo César, owner of the company, found himself forced to reduce his staff and was already preparing for the worst.