In such a situation it is best to check
The automations – the settings of automatic scenarios in the system and the correctness of integration and xml, because the reason may lie in technical problems in Direct Moving Leads sending external events such as cart/purchase or subscription statuses, dependin on what scenario a given rule has. . When the system has settings that do not send e-mails to such contacts, even though the contact has met the appropriate conditions, it will not receive the message. In case of a problem with sending purchases or shopping carts, the site is poorly integrated and the scenarios will not run because there is no trigger that triggers the action.
Similarly with xml when the product feed
It may not contain products affected by the scenario. Check if you have taken care of communication in the most important areas of the customer’s purchasing path and have implemented e-mails with recommendations after a purchase, visit or after signing up to the mailing list. The marketing strategy should include actions at every stage in the purchase funnel. Pay attention to content marketing CMO Email List in emails. Make sure you deliver the right offer – personalized product recommendations to your customers. Effectively encouraging them to buy and are an obligatory element in the message. Verify analytical dashboards in the marketing automation system and data in Google Analytics.