Once you have calculated your CLV, what can you do with it? Here are some ways to apply CLV to your business: Get Higher Value Customers First, you need to calculate the CLV for all your customers and then you can identify which customer groups provide the most value for your…

CRO stands for conversion rate optimization. It’s all about putting in the necessary practices to make people more likely to make purchases on your Lazada/Shopee store.  Because of the importance of conversion rates, we strongly encourage you to monitor your CRO assessment as well. The latter basically means the constant measurement of…