The first thing you should do before fully implementing your marketing strategy is to set goals. In terms of sales, the most common goal is to attract new customers because they are exposed to your business or brand thanks to your offer. But yes, in addition to the price of […]
Search engine algorithms are fickle things. Sometimes this means you can slip from ranking five to six overnight with no explanation. If this happens, don’t stress out. Stay focused on your plan and don’t make any rash changes. Instead, wait a few weeks to see if it corrects naturally. Typically, […]
Too often, SEO marketers write copy that’s so cramm with keywords and industry-specific jargon that it’s almost incomprehensible to the average reader. Avoid this as if your website depends on it — because it does. The best performing websites with lots of organic traffic and high conversion rates aren’t usually […]
In short, if visitors can find your phone number directly from Google, they don’t even need to visit your website! Website optimization makes it easier to collect lead information and archive it for better customer engagement. By including a contact form and contact information on your website, you can generate […]
Web Vitals across the board, so you can ensure a fast, user-friendly website experience for your visitors. Better content marketing The success of your SEO depends largely on content. The content on your web pages and blog posts can attract the right type of users to your website, improve your […]
Search engine optimization (SEO) is one of the most effective marketing strategies for law firms. Think about it: what better way to reach potential clients than Google? After all, people use Google to search for attorneys and legal service providers in their area—more than any other platform. SEO enables law […]
In Advanced Search, select a “.com” or “.org” domain that is at least 4 years away from expiring. Copy all domains that have made at least 1 bid into a Google Sheet. Run these through Bulk Domain Authority Checker and remove all domains with less than 30 domain authorities. Use […]
Internal links to the new post from two other high-authority posts Once the market publishes a new post through the company blog, they should link. It to at least two historical blog posts that have a large number of inbound links. Write 40-50 word paragraphs to rank for featur snippets […]
Journalists who cite data or specific statistics often include backlinks to their sources in their articles, but they tend to favor headlines with the most available data points (e.g., 50 Latest Dog Bite Statistics). Marketers can improve their blog’s SEO by researching keywords to gather statistics on the most searched […]
