Online courses are the best option to get training on Yandex.Direct. We have prepared a selection of courses on setting up and running Yandex.Direct, which will teach you how to independently launch advertising for your business, or become a specialist in contextual advertising and find a job in an agency or work as a freelancer.

 

Paid courses on Yandex.Direct

Skillbox

The company offers to study contextual advertising from scratch, learn how to do basic marketing analysis and work with Microsoft Excel. The classes are divided into 12 modules, where there are 86 online lessons. They will cover how

• what is CR and how to plan it;
• collect key queries;
• create ads taking into account the USP and market analysis;
• set up web analytics systems.
• create an advertising campaign in Yandex.Direct and Ads;
• optimize campaigns based on analysis;
• build reports in Excel.

At the end, students will take a practical class to review the preparation of the RK – from planning to loading.

The course costs 28 thousand rubles. There is an installment plan for 12 months.

 

Brunoyam – Contextual Advertising Specialist

The online course “Contextual Advertising Specialist” from the Brunojam school offers comprehensive training in working with contextual advertising in Yandex.Direct and Google Ads. The program is designed for beginners and covers all aspects of the profession: from target audience analysis to automation of advertising campaigns. The course lasts 5 months and includes 7 modules aimed at developing practical skills in the field of Internet marketing.

 

The program begins with studying .

 

The basics of contextual advertising, including principles of operation, types of advertising campaigns, and competitor analysis. Students then move on to practical aspects of working with Yandex.Direct and Google Ads, studying the platform interfaces, creating campaigns, and various promotion strategies.

The course places special emphasis on working with keywords, creating effective ads, and setting up targeting. Students learn to analyze the target audience, formulate a unique selling proposition (USP), and structure advertising campaigns to achieve maximum efficiency.

An important part of the training is mastering web analytics tools.

 

Students study Yandex.Metrica and Google Analytics, learn to set up goals, work with reports and optimize advertising campaigns based on the data received. The course also includes modules on retargeting, working with advertising networks (YAN and KMS) and process automation.

As part of the course, students acquire skills in calculating and distributing advertising budgets, conducting A/B testing, and evaluating the cambodia telegram data   effectiveness of advertising campaigns. They also learn to work with various metrics, such as CR, CPA, CPO, and ROI, which allows them to optimize advertising and increase its profitability.

The practical component of the course includes .

 

Creating and launching real advertising campaigns, which allows students to apply the acquired knowledge in practice and create a portfolio. Upon completion of the training, graduates receive an electronic certificate and can count on assistance in finding employment from the Brunojam career center.

Eduson Academy – Contextual Advertising

The online course “Contextual Advertising” from Eduson Academy is a comprehensive training program for those who want to master the skills of setting up contextual and media advertising, as well as web analytics. The course is designed for 52 lessons with a total duration of 30 hours and covers a wide range of topics: from the basics of Internet marketing to advanced techniques for setting up advertising campaigns in YandexV  best courier services in la: why la courier services company is your top choice  .Direct and Google Ads. The program is designed taking into account the practical needs of the market and is aimed at developing the professional skills necessary for successful work in the field of digital marketing.

 

The training begins with an introduction to Internet marketing .

 

Where students study the main channels and tools, stages of the user journey, and creating a marketing strategy. The course then moves on to practical aspects of working with contextual advertising, including preparing the structure of advertising campaigns, setting up advertising in Yandex.Direct and Google Ads, working with YAN and retargeting.

The course pays much attention to web analytics.

 

Students study web analytics methods and  changsha mobile phone number list   processes, learn to work with Yandex.Metrica, analyze advertising effectiveness, and conduct A/B testing. This allows them not only to set up advertising campaigns, but also to optimize them based on the data received.

An important part of the training is developing skills in creating selling websites. Students study the types and structure of websites, the principles of adaptive and UX design, learn to create user journey maps and clickable prototypes in Figma. This knowledge allows for a comprehensive approach to promoting business on the Internet.