Which is especially important for remote work in digital marketing. Students learn how to organize their workday, communicate effectively in a distributed team, and use task managers.
Upon completion of the course, graduates receive an official diploma from Eduson Academy. The program includes practical assignments and a thesis defense, which allows you to create a real portfolio for future work.
The training is flexible
students can study materials at their own pace, complete practical assignments, and receive feedback from their mentor. The course offers access usa telegram data to exclusive interviews with leading industry experts, which provides additional insight into the specifics of working in the contextual advertising field.
Eduson Academy collaborates with a number of partners, providing students with discounts and free access to professional tools for social media analytics, Telegram channels and email marketing. This allows students to immediately apply the knowledge they have gained in practice using current market tools.
Netology
The online university offers full-fledged courses on contextual advertising, consisting of three stages.
First comes the basic module, which consists of 45 hours of theory and 102 hours of practice. The following will be studied:
- Basics of contextual advertising: funnel, determining the cost per click, budget calculation, media planning.
- Semantics: collecting key queries, using operators and minus phrases, automation, etc.
- Advertising in Yandex Direct: its principles, writing ads, creating UTM tags, using Commander, setting up goals, segments, etc.
- Advertising in Ads: extensions, transferring campaigns from Yandex to Google, setting up and reporting in Analytics, etc.
- Optimization: defining KPIs, methods for increasing website conversion, using useful tools, etc.
- Advertising in Yandex.Market and 10 business budget templates to use in 2024 Google Shopping , geo-services, media advertising, mobile app promotion, automation services, traffic hypersegmentation from YAGLA.
After that comes the diploma project .
hich has 9 hours of practice. You will set up three types of campaigns: search, networks, retargeting or remarketing in one or two systems.
The second block is aimed at improving qualifications. Much time is devoted to optimizing Google Analytics, as well as methods for promoting online stores.
In Level 3, you will learn Tag Manager and Tables at an advanced level.
The training is conducted by practicing experts from well-known companies – MediaGuru, ArrowMedia, OWOX, etc. Its cost is 64,900 rubles, there is an annual installment plan.
Assistance in employment is provided. The agency will provide a selection of vacancies and internships from its partners, and will also give recommendations on compiling a portfolio.
Yandex Workshop
The “Contextual Advertising Specialist” course from Yandex Praktikum is an intensive 4-month online program that will allow you to master the sought-after profession of a specialist in setting up and running contextual advertising in Yandex Direct from scratch. Even if you have no experience in Internet marketing, this practice-oriented course will give you all the necessary knowledge and skills for a successful career start. You will learn how to create effective advertising campaigns in Yandex Direct and Google Ads, analyze the results and optimize advertising to achieve business goals. Upon completion of the course, you will be able to V changsha mobile phone number list confirm your knowledge by passing the Yandex.Direct certificate test, which will strengthen your resume.
What you will learn:
- Set up advertising campaigns in Yandex.Direct and Google Ads
- Analyze advertising effectiveness and optimize it
- Work with analytics systems and call tracking services
- Select keywords and write ads
- Segment your audience and manage your bids
- Maintain document flow and work with clients
Features of training:
- The course was developed jointly with Yandex experts
- Practical tasks based on real cases
- Personalized feedback from experienced reviewers
- Convenient online format with access to materials 24/7
- Opportunity to take a test for Yandex.Direct certificate