Consumerism is a social trend that promotes the acquisition of services or products in an excessive or cumulative way ! even unnecessarily. This type of trend is driven by advertising and the desire for status within a culture in which the purchase of products or the contracting of certain services is promoted as the only way to personal satisfaction! often generating the opposite effect! which is consumer dissatisfaction ! especially when paying for something totally unnecessary.
The role of digital marketing in creating consumer habits
In recent years! the Internet has played a crucial role in consumer habits! since! through content! targeted advertising! social networks and other online channels! brands can directly influence purchasing decisions! encouraging the constant desire to acquire new products or contract services .
However! even though a digital marketing strategy
can be used to promote responsible consumerism!
based solely on consumer needs to offer them products
or services that are truly useful and necessary! sometimes they are unnecessary even though they are presented as essential.
This means that a company can use its digital marketing strategies to encourage both responsible and irresponsible consumption !
since its strategies are based on algorithms! behavioral analysis and other data that allow the identification of consumption patterns that promote purchases. In addition! through promotions! discounts or other advertisements! it can encourage
impulsive purchases! something that is directly related to consumerism.
Marketing strategies that encourage consumerism
There are different types of marketing strategies
that can encourage consumerism! these are the most common or used:
- Temporary offers! discounts and promotions : when a product or service can be purchased at a lower price for a limited time! a sense of urgency is created to acquire it. In addition! there is hardly any time left for
- reflection and analysis! so the customer cannot assess whether or not it is really necessary.
- FOMO (Fear of Missing Out) : This consists of generating a certain amount of anxiety and rush in the consumer to acquire an brother cell phone list exclusive The dark side product or service! making it seem like it is a unique and very limited opportunity.
s applied makes the difference between promoting
responsible or irresponsible consumption.
The impact of consumerism on consumer psychology
Although generating sales can be seen as a
very positive thing for any company! it can setting up a paid search marketing campaign be negatively affected if it has an impact on the consumer’s psychology.
- Emotional advertising : groups together all those advertisements that attempt to sell that the acquisition of a certain product or service brings happiness! success or status.
- Influencer marketing : When changsha mobile phone number list a person with a certain number of followers and a certain influence on them presents a product or service as an essential part of their daily life! it becomes more desirable.
- Personalization and retargeting : This involves using data on user behavior to repeatedly show personalized ads to generate a desire to purchase.