In the stories of superheroes there are countless legendary duels that have marked the lives of many comic book lovers and a clear example of this are Superman and Batman: two of the favorite heroes of many generations, who although one was from another planet with supernatural powers and the other was an ordinary man with the purchasing power to buy everything necessary for the battle, it was always a fight of many rounds with possibilities of victory for both.
But what does this have to do with Facebook and Instagram? This epic battle is experienced both in comics and on social media, and both have and will continue to span generations.
Let’s make some comparisons
Let’s start by talking about Facebook:
Today, it has nearly 1.7 billion active users. ukraine mobile database Although this social network was created on the basis of connecting people from all over the world, over time it has mutated to give presence to companies of all kinds of products and services, giving them the possibility of advertising, allowing them to reach many more people and even giving them the ease of quick segmentation. Today, it is a network in which people and companies coexist with a naturalness allowed by the digital age.
Regarding Instagram:
It has a little over 600 million active accounts per month and its central focus is based on photography, style and telling stories in a different way that users can consume in an entertaining way. An example of this is the well-known instastories. It also holds the title of creator of the word “Selfie” that you have surely done many times when meeting up with your friends.
- Facebook has been active as a social network for more years, which means it has more experience in the versatility of its formats, thus providing a greater opportunity for people to express themselves. They can do so with writing, writing on backgrounds, emojis , photos, videos, gifs, albums, comment sequences, this for both individuals and companies. In addition, it tries to generate closeness when, for example, it reminds you of the anniversary of a friendship with a contact on the network or highlights a publication with a higher amount of engagement among others.
- Instagram, on its own, is much younger and was born big, with knowledge about different formats and visual structures to tell a story . However, at the beginning it was only photography and video, but over time, it has diversified much more, to the point of allowing you to create stories in seconds and add emojis , texts and images; or also publish videos of a longer duration than previously allowed. This network understands the different seasons of the year very well to create fun content that goes viral very easily.
- Facebook is more famous than any Hollywood actor or actress. Its fame is such that it is estimated that 80% of millennials between 12 and 24 years of age use the social network to strengthen social and emotional ties.
However,
- Instagram has 53% of these same young people between 12 and 24 years old who have an active account. Studies in the United States indicate that young people are migrating from Facebook to Instagram very easily, since they feel more connected to this network than to Facebook, some see the latter as old and that it is for grandmothers and aunts, who do not have an Instagram profile. This is one of the reasons why they prefer to migrate. If you want to know specific data on this information, you can enter here and expand specific data.
They have a power in common
Although they are two networks that behave edge computing (or edge computing) differently, they have many things in common, starting with the fact that they belong to the same owner, that is, Mark Zuckerberg decided to buy Instagram and include it in his list of networks.
In this way, Instagram, under Facebook’s control, has many resources to keep up to date and surely for many more years, since it understood the behavior of users and technology to remain relevant and essential.
And although many have “killed” Facebook by reducing its use, just as they have done a thousand times with the radio (although the latter remains an active channel), Facebook will undoubtedly have better luck, since its consolidation strategy will continue to exert power among all the social networks in the world by being a pioneer, allowing it to continue to be an example of direction in content and formats for these and other generations that are increasingly including social networks in their lives at an increasingly accelerated rate.
Both are alive and will continue to be so for a long time, and the best thing is that they continue to expand constantly, until a new one comes along and knocks them out, as long as our friend Mark doesn’t buy it and make it part of his monopoly. The monopoly that we enjoy so much.
Let’s go back to the superheroes
Remember how in the last fight between Batman and Superman, the man in black used kryptonite to make the man in the red cape lose strength? Instagram did the same, as it knows how to move its pieces very well to hit Facebook hard and it knows where to hit; since its audience has managed to “remove”, or rather displace, many more users. In addition to those beloved filters that we have all used at some point just for fun.
We will have to keep an eye on this “fight” between tw lists the big names in the networks while we enjoy their powers and abilities.
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