Very often in shopping behavior

We are dealing with the ROPO effect (Research Online Purchase Offline), i. searching for information about products, services and the company in the network (online), the Art Director Email List purchase of which is made in a traditional store (offline). One of the biggest  headaches for marketers and business owners is estimating what percentage of offline customers come from online activities. What is the return on investment (ROI and ROAS)? Which channel is worth investing in. These are the most common questions we all ask ourselves in such situations.

Google has been working on introducing

A service to Poland for a long time, thanks to which we will be able to combine in the report visits to traditional branches, all those who previously looked for information. About products or a company in the. Search engine and displayed or clicked Google Ads ads. What exactly is it about? Store Visit Conversion estimates the number of visits  based on smartphone location history. The user must also be logged into CMO Email List a Google account. According to official data, currently there are about 98% of logged in users on. Mobile devices and 70% on desktop computers. The Mountain View giant ensures. That the data is based on anonymous aggregate statistics and. It will not be possible to associate visits with clicks and ad impressions with specific people.