Then, you can deepen your knowledge about them with the personas. In the example of the entrance exam campaign: ok, the audience is students, but do you know what your day-to-day life is like, what questions go through your head, what are your dreams? The buyer persona is about going deep into the audience’s profile to understand its complexity. Understanding the value of your product to the publicThe persona seeks to describe a person’s routine with a focus on pains, doubts, needs and desires related to the company’s value proposition.

A high school student for

A high school student, for example, is full venezuela whatsapp data of doubts about which profession to pursue and dreams of attending a college he likes. The entrance exam (which is the product in question) is a difficult stage, but it is the way to do it. There is the space that the product occupies in a person’s life, the value it has for the public. Therefore, the persona helps to understand how the brand can be useful to the public.

Define communication channels with the

Define communication channels with the public avoiding common mistakes in cold calling leads The persona also covers the channels that the public uses most to find out, talk to friends and interact with brands. It is on these channels, then, that you must be present to communicate with people. Setting Content Marketing Agendas Personas play a fundamental role in Content Marketing. They raise the public’s main doubts and needs. And each persona’s question can be turned into a post on the blog or on social media.

Therefore the content seeks to

Therefore, the content seeks to resolve these a complete list of unit phone numbers pain points throughout the purchasing journey and guide consumers from the top to the bottom of the sales funnel. Define the best language and tone of voiceIn addition to guiding the agenda, the persona also serves to direct the language and tone of voice of the content. After all, you need to communicate with people in the best way possible. There is no point in using a formal tone of voice if your audience is young and relaxed, for example.

This applies to any point

This applies to any point of contact with the consumer. Paid media campaigns, for example, require defining a target audience to filter who you want to reach. But it is the persona that will help you build the message of these campaigns, with the appropriate language and tone. Optimize the user experience on the websiteAs we saw before, the origin of personas comes from interaction design. Today, they still play an important role in design, especially in the area of ​​User Experience (UX).