Therefore, if the brand manages to achieve this result, it generates positive impressions on the public. Quickly, the consumer will begin to associate the brand with a certain point explored in this brand experience strategy. For example, if a clothing brand uses a certain perfume in its products, the customer will make a quick association between it and that aroma. This is a way of generating perception about the brand, with simple and striking associations. What are the essential pillars of this concept? Every brand must think about brand experience.

This is an inflexible statement

This is an inflexible statement, simply because, regardless of the zalo data market, there is always a way to implement Experience Marketing, no matter how detailed. Thus, consequently, there are several ways to provide a unique experience that awakens sensations, associations and perceptions in the customer in relation to your brand. To do good experience work, however, brands must start with the basics: the essential pillars of this concept. Next, better understand each of them and what they represent for a strategy.

ThinkThis first pillar reinforces that

ThinkThis first pillar reinforces that brands must always highlight this approach requires organizations to what their central purposes are. This means that, when selling, communicating and simply existing, your mission must be clear to the consumer, and this idea will be understood without much difficulty. A good example of a successful case in the application of this specific pillar is Nike, a giant in the sports sector. The company, through its slogan, has been reinforcing for years its proposal to deliver technology and quality in the production of sports products that guarantee that anyone can practice a physical activity, regardless of whether they are professionals.

Just do itSenseFocused on sensations

Just do itSenseFocused on sensations, sense is one of the most agb directory interesting pillars. It is linked to more immersive experiences, capable of generating different perceptions through the human senses. Have you ever noticed that your favorite store has a specific smell? Have you ever heard a song you liked while shopping there? And the aesthetics of the place, do you like it? All of this is brand experience! It has been very common for a long time to apply this strategy in retail, but over the years it has been necessary to adapt it to digital.

In this environment visual and

In this environment, visual and sound fields have great strength, as they capture attention and generate sensations with precision, even virtually. A striking example, for those who lived in the early 20s, were the sounds of the instant messaging tool MSN Messenger. They were alerts that indicated the arrival of messages, when a friend came online, among other actions. These are sounds that marked an era and helped build an experience that generated brand awareness and associations.