Therefore, the guidelines are: reduce the mix: focus on products with a reasonable margin and (if possible) pause the entire sales chain of products without margin (generally tests or input options); slow down production or purchase from suppliers: with a view to reducing consumption during the crisis period, the ideal is for production and stock to be worked on in a coherent manner; evaluate launches with caution: new products can motivate purchases, but the investment applied must be managed with caution – the ideal is to keep only the launches of products and services that have already been announced.
Increase accessibilityIn accessibility we deal
Increase accessibilityIn accessibility we deal with fusion data consumers’ access to their products and services, which, in most cases, translates into price and promotion. In external crises, whose impacts affect several companies, we can expect that many of them will struggle to work with low prices and carry out promotions frequently in order to continue generating cash. If you work in retail, for example, this movement is practically inevitable. In any case, there are several ways to increase the accessibility of your products besides just appealing for price reductions.
Consider the following guidelines: avoid
Consider the following guidelines: avoid running leveraging data to enhance cold calling leads promotions at closely spaced intervals: this can influence the consumer’s price perception and make adjustments difficult; avoid promotions with many steps: you can create campaigns to stimulate consumption, but always try to present an easy and quick path for the consumer; create packages of products or services: increase people’s perception of value by creating packages with discounts; create entry-level products: it may be necessary to increase the scope of the solutions you offer, but be very careful so that this does not harm your positioning.
Premium brands that face times
Premium brands that face times of crisis often create deb directory secondary brands to generate profits with more basic products or services. This allows your business to generate cash (short term), without hurting the main brand’s positioning (long term). Strengthen trust This pillar mainly serves companies facing internal operational, legal or reputational crises, but it is also important in external crises in general, since insecure or fearful consumers tend to give preference to familiar or trustworthy brands. At this stage, we left the operation for a bit and started working on company communication in times of crisis.
In addition to adjusting your
In addition to adjusting your brand’s language and tone of voice according to the posture and sensitivity that the situation demands, it is important that you: make your communication humanized: in the face of crises, people expect clarification and more empathy from brands. Avoid ready-made texts and be extra careful with automatic messages; get out from behind the scenes: in difficult times, it is very important for company leaders to speak out openly, as this makes the dialogue closer and more transparent; stay on your consumer’s side: this is the moment you need your customer most, so avoid harming them by charging abusive prices and reducing the quality of your products and service, for example.