These terms help managers in their routine tasks, with specialized and intelligent support. Do you want to know more about this subject and, finally, understand the difference between MarTech and AdTech? So, be sure to check out the topics below. They are full of valuable information for you and your company.In this article, we will see:What are AdTechs?What are the differences between AdTechs and MarTechs?Why invest in an AdTech?What are AdTechs?AdTechs (Advertising + Technology) are technologies aimed at analyzing and managing advertising in the digital universe.
These are tools that enable
These are tools that enable connections between investor data entities that sell space for advertisements and those that actually advertise. Thus, they allow companies to earn income from campaigns and use them for their strategy. Furthermore, they allow ads to be created in an optimized way, with less wasted time. Likewise, these technologies favor the monitoring of results, with close monitoring by management. In this way, they focus on impressions, number of clicks, conversion, as well as automation of the choice of paid media.
From this companies can manage
From this, companies can manage their digital actions to seek the best results. These applications deal mainly with the two major tools for current ads: Google Adwords and Facebook Ads. How did they emerge? AdTechs emerged in the context of digital transformation, in which companies began to need greater efficiency in their digital campaigns. To deal with media buying and identifying the ideal audience, these tools are being used and have become a growing market. How does it work? There are different strategies for advertising with AdTech.
One of them is a
One of them is a direct relationship between the how to warm up cold calling leads advertiser and the entity that sells the space, with price definition between them. This is called the supply relationship. On the other hand, we also have a kind of auction of virtual spaces for advertisers, which determines the price based on demand. How does AdTech work? There is also the possibility of exchanging ads, in which companies offer spaces to others with the benefit of being able to advertise as well.
Ad networks work based on
Ad networks work based on space packages, sold deb directory according to customer needs. AdTechs are ideal applications for simple and quick campaigns for organizations, without the need for deep segmentation. Thus, your focus is to attract the unknown, yet to be defined, audience. In other words, there is a more general segmentation. This personalization occurs with behavioral data and characteristics of users on the web, through cookies. This way, it is possible to define the most likely people for each type of strategy.