This type of situation can harm the ranking, as the algorithm ends up understanding that it is lower quality content due to errors. Therefore, it is necessary to be careful when developing the company’s materials, focusing on adding value to users, but also on keeping technical aspects well written. Site factorsIn the next topics, you will check the site-level factors that Google evaluates to rank. Check out: User ExperienceAnother point highlighted by the Google Search Center as essential to have a good ranking is how good the experience offered to the user is based on the quality of the website.

To do this it is

To do this, it is important to pay attention to some factors, such as offering dentist data a responsive design, which adapts to the device the user is using when searching, whether tablets, smartphones, or computers. Furthermore, it is important to take care of the loading speed of the website’s pages, observe image compression and the ease of searching made available to users. Website usabilityA website with logical, simple and intuitive navigation gains points in the ranking. On the other hand, if you offer too many obstacles, you lose points.

Google understands this through user

Google understands this through user signals like bounce rate and dwell  to do this however yourtime. Site reputationRatings and reviews on third-party sites are probably not a direct ranking factor. But Google knows how to understand the context of links and mentions of your brand — if it is positive, it can favor rankings; if it is negative, it can harm. The Quality Rater Guidelines show that reputation is an important point: Site reputation TrustRankTrustRank is the algorithm’s ranking factor that classifies sites according to their degree of trustworthiness.

Google measures this mainly according

Google measures this mainly according to your “neighborhood”, that is, the adb directory quality of the sites that link to you and to which you create backlinks. Contact InformationProviding a page or simply contact information is an indication of trustworthiness for Google. The Quality Rater Guidelines document provides this guidance, especially for YMYL pages and online stores: Contact information Terms of service and privacy Just like contact data, the presence of terms of service and privacy are another sign of the website’s reliability for Google.

Site architectureContent organization is essential

Site architectureContent organization is essential for usability and helps Google understand your pages, as well as being able to access and index them all. Therefore, website architecture needs to have a logical and consistent structure. BreadcrumbsBreadcrumbs indicate the path to get to a page (such as Home > Bedroom > Beds). They inform the user and Google regarding the site’s architecture and, therefore, contribute to ranking. Additionally, Google uses this information directly in the SERP.