..BRTalk to a consultantKernel Strategy: learn how to do marketing and content that really generates resultsThe business model Kernel Strategy, outlined by Richard Rumelt, involves making a diagnosis, creating a guiding policy and defining a set of coherent actions to develop a robust marketing plan. It can ensure that all planning and execution steps are completed in your company.Giuseppe CaltabianoGiuseppe CaltabianoVP of Marketing at Rock Content jun, | Reading: min✓ Human-created contentUpdated at: //Kernel StrategyNeeding content for your company? Find the best writers on WriterAccess!Try for freeWhen we need to develop a marketing strategy to solve a specific problem, we marketers often confuse objectives with strategy.

We start with the objectives

We start with the objectives and then stop there without france whatsapp data formulating a clear diagnosis, nor guiding policies and actions. Or we simply jump into tactical development without thinking about the guiding strategy. This article will show an overview and some practical applications of one of the simplest and most powerful strategic models: the “Strategy Kernel”, by Richard Rumelt, author of the inspiring book “Good Strategy, Bad Strategy”. In this article, we will cover the following topics:Three ScenariosStrategy ConceptThe Kernel StrategyMarketing Kernel StrategyContent Marketing Kernel StrategyBack to the Three ScenariosThe Double Speed ​​ModelDownload this post by entering your email belowEnter your email here Don’t worry, we don’t spam.

Let’s start with the three

Let’s start with the three most common marketing leveraging data to enhance cold calling leads scenarios. So, keep reading! Three scenarios One It wasn’t a good day for Emma. Emma is a marketing director at an industrial company in the BB segment. She works with a medium-sized but highly effective sales team, as well as products and services that consumers love. But the marketing model is very traditional and the online presence is limited to social media platforms. “We would rather hire sales managers than waste money on this social media stuff!” This was always the message he received from his leaders, which did not significantly affect the company’s performance.

Until now At the last

Until now. At the last meeting, the CEO dedicated an deb directory entire presentation to “going digital”. It seems that competitors are becoming popular on LinkedIn, posting videos, interviews and other types of content, and the company couldn’t miss this opportunity. Emma knows that marketing would play a relevant role in the company’s “new” digital focus. And despite being a marketing professional who understands digital, she decides to contact her communications agency to ask for support. The agency had been working with Emma’s company for some time and suggested a “robust social media strategy”.