To create the persona, it is necessary to research: who are your customers, what do they work with, what do they do during the day, how do they get information, what are their biggest needs? Thus, the persona is based on data, not on the marketing team’s assumptions. Alan Cooper, a software designer and programmer, created the concept of personas when developing a project management system. Kathy was a project manager and was interviewed by Cooper, who wanted to better understand her work.
According to the programmer she
According to the programmer, she was a kind of ukraine whatsapp data primitive persona. Throughout the project, Cooper engaged in internal dialogues, as if she were Kathy explaining what she needed from that software in her daily life. There he understood the importance of the persona: with a person in mind, who has real doubts and needs, it became easier to understand and resolve complex design and interaction issues. Later, personas were formalized by him and became a method of his design processes.
Finally in he released
Finally, in , he released the book in which he personalization tactics for cold calling leads explains the concept of personas. On his website, he tells this whole story. Over the years, personas have gone beyond the universe of interaction design and reached marketing. With Inbound Marketing and Content Marketing, the concept has become even more popular. Today personas are one of the main planning tools for brands that focus their strategies on the consumer. See a simple example of a persona:Diego, years old: he is a workaholic, married, and the marketing manager of a medium-sized company in the Digital Marketing area.
He has an analytical profile
He has an analytical profile and is focused on a complete list of unit phone numbers numbers, obsessed with news and innovations (he seeks new developments in the international market), always wants to qualify his team, he doesn’t have much time and his schedule is tight. He would like to increase his results with marketing, generate more leads and qualifications, increase his sales, innovate his team’s strategies and be seen as an authority in the market. Your main obstacles are the lack of budget to invest in new solutions, the excess of tasks and the difficulty of time management, and the little manpower available to put all your ideas into practice.
What is the difference between
What is the difference between persona and target audience? If you work in a marketing team, you are probably already used to using a target audience in your campaigns. But now, it’s the personas that are on the rise. After all, are they the same thing? No, persona and target audience are different. The target audience emerged in the context of Marketing, when brands started to put the consumer at the center of their strategies. Instead of creating campaigns for a mass of consumers, they began to segment markets by age, location, gender, income, education, interests, etc.