feel something and want to do something. There are general power words that you can use such as “heart-wrenching experience” or “sensational results” or something that gets their attention and makes them feel something. • Current Events & “In The News” – One way to get good search Engine results is to create content that revolves around current affairs, hot topics, and the things are trending now. You can keep your content updated and fresh by using headlines of the day to evoke curiosity. Warning: Don’t try to trick your readers with a subject or headline that is completely different than what you are actually talking about! Besides being just WRONG! It will only tick off your readers and discourage them from coming back again! Do NOT loose their trust in you. • Horizontal & Vertical –You want a combination of both types of content. Here is how you can think of it: horizontal content covers everything on your site – it goes WIDE. I’m talking about all your pages – your About Us page, your Services Page, and even your Home Page. Vertical content is about DEPTH. In this case, it is about how deep in a specific topic you go. Which should you have? You guessed it… BOTH of them! • Provide Solutions – Your content also should seek to provide solutions for your audience. They want you to help them solve their problems. They should be able to solve some of their problems without buying anything, and your content can fulfill that need. • Authoritative – A question that always comes up revolves around blog post length. How long should a post be? Every sort of answer is out there. Longer more in-depth content such as long blog posts, posting white papers and articles can help people and search engines know that your site is the “go-to source” and that you are there to help your audience. When it comes to content and SEO, you have a lot of ways that you can improve your content by using good SEO practices such as using keywords within the first paragraph, the title, subheadings and headings as well as anchor text. HTML – UGH! Say What? Don’t worry – it is not that bad… The other aspect of your on page SEO that you need to consider is within the HTML code that makes up your website. If you use a good website builder like self-hosted WordPress this will be handled easier for you (for the most part) and you still have some work to do! Let’s get started on some of the things you need to consider. Titles with Keywords – All your titles for every page and blog post should include a keyword, say what’s on that page, and what’s in that blog post. This will help that page rank higher due to it being clear what’s on it. Meta Descriptions – Within the website, behind the scenes are meta codes. These bits of code tell search engines what’s inside.
