In this article you will learn
How to set micro and macro goals, how to analyze potential recipients, what tools to use for effective competition analysis, how to ensure proper data collection, how to take into account the entire purchase funnel, how to increase visibility through effective advertising messages. Basic information about the SEM strategy Before we start setting goals, verifying recipients, determining return on investment, planning SEO Investors Email Lists and PPC activities, it is worth starting with website analysis, product or service analysis and obtaining answers to several key questions, including: what is the main product/service, who is a good customer and who is a bad customer Is there seasonality in business, if so, what kind.
What is the most important competition
What are the key USPs, whether seo activities and/or paid advertising were carried out before. The answers to the above questions will allow you to better plan your marketing activities and enter the process of creating an effective sem search engine marketing strategy. Setting the goals of SEO CMO Email List and PPC activities At the beginning, it is worth asking the question what is the purpose of marketing activities and what effects do we expect. The type/type of products sold, as well as brand awareness, are important.