Online courses on web analytics that will help you master an interesting and fairly well-paid profession of a web analyst. The selection includes both paid and free courses, books, as well as advice for future web analysts on what skills you need to have to become a good specialist and find a job.

 

Paid courses on web analytics

Skillbox: Web analyst from scratch to Junior

A comprehensive course lasting 5 months  uae telegram data   will allow you to learn how to set up web analytics for business tasks, integrate services and analyze data.

The training is divided into 14 modules, which include 75 lessons. The program is as follows:

• Google Analytics, Tag Manager and Yandex.Metrica from basic to advanced levels.
• Call tracking and analysis of advertising channel effectiveness.
• Connecting advertising accounts.
• Basics of A/B testing.

Upon completion, you need to prepare a diploma project.

 

The courses are suitable for beginners, as well as project and product managers . They cost 35 thousand rubles, there is an installment plan for a year.

 

Productstar: Profession: Analyst(from 0 to PRO)

The course on mastering the profession of “Analyst” lasts 12 months. It consists of 12 blocks, where the following will be studied:

• product analytics and product development;
• Google Sheets and Excel;
• web/mobile, marketing analytics;
• A/B testing;
• SQL and Python;
• visualization tools;
• building Machine Learning models;
• recommender systems;
• neural networks and NLP ;
• Big data analytics.

This is the most comprehensive course, allowing  features of the elux legend vape   you to study web analytics from scratch to Pro level. After that, assistance in employment is provided. Cost 6,658 rubles / month.

 

Productstar: Profession: Analyst

This is a shortened version of the previous course, lasting six months. It will no longer cover the construction of Machine Learning models, neural networks and NLP, recommender systems and big data analytics.

The course will help you learn how to analyze traffic and a website and change advertising campaign strategies, as well as track the entire customer journey from visiting the website to making a sale and determine the effectiveness of investments.

Within six months after training, assistance in employment will be provided. Cost – 4,575 rubles / month.

Productstar: Power BI, Tableau and Data Visualization

 

Here we study in detail the Power BI and  changsha mobile phone number list   Tableau tools that Middle and Senior analysts need to build dashboards and visualize data. The training lasts 2 months and consists of 11 blocks and workshops. The following will be covered:

• Power BI including in conjunction with Python, Power Query;
• data analysis on DAX;
• data visualization;
• Tableau;
• data models and tabular calculations;
• development of dashboards.

Access to materials remains forever. There is mentor support. Each student can leave a resume in the company, which will be viewed by other companies.

Cost – 2,075 rub./month.

GeekBrains: Web Analyst Profession

 

The company organized a long-term (6 months) course together with Mail.Ru Group. It consists of 7 modules:

• introduction;
• work with Yandex Metrica, Google Analytics, UTM tags;
• working with events and setting up eCommerce;
• traffic sources;
• UX analysis;
• A/B testing;
• visualization.

After training, students will undergo a 2-week internship at Mail.ru Group or Room42 with a mentor from GeekBrains.

Classes are held online, twice a week in the evenings. Cost: 9499 rubles/month.

Netology: Web Analytics for Marketers

 

A well-known online university offers web analytics training in various formats: video lessons, webinars, longreads, tests, quizzes and practical assignments. Students receive a website on which they will practice. Classes will teach how to analyze traffic and offer solutions for optimizing advertising channels, design an end-to-end analytics system

The Yandex and Google analytics systems, traffic source efficiency analysis, and data visualization in Google Data Studio will be discussed.

Netology provides assistance in finding a job: it will advise on resumes, portfolio compilation and interviews.

The cost of the course is 25,935 rubles, there is an installment plan for 10 months.

Netology: Power BI

This course introduces you to Power BI, a data visualization and analytics tool that lets you combine disparate data sources into interactive charts and tables.

The training will help you learn how to analyze corporate databases

. Spreadsheets and text files, find patterns and create visual reports.

Each theory block ends with practice. Then there will be a thematic workshop and a diploma thesis. Cost – 23,100 rubles, installments available.

Netology: Power BI & Excel PRO

The course will allow you to learn how to work with Power Query, Power Pivot & DAX tools at an advanced level. You will be able to operate large data arrays from different sources, write complex formulas in DAX, create calculated tables, and automate reporting.

The course is suitable for those who have worked with Power BI or encountered Power Pivot/Power Query as part of their work in Excel.

Each graduate receives help and support from the Career Development Center: tips on writing a resume, consultation with an HR specialist, etc.

Cost 23,100 rubles, 10-month installment plan available.

IMBA

The three-month web analytics course consists of 17 modules and practice. It is suitable for project managers , business owners and digital specialists.

There are 83 video lessons in total. They will cover:

• working with analytics services;
• call tracking;
• analysis of target audience, advertising channels, website usability and competitors;
• forecasting and measuring results;
• Fundamentals of end-to-end analytics.

The course instructors are experienced Ingate employees, creators of web analytics methods and standards used in the agency.

Students who perform best during the internship will be able to get a job at the Ingate agency and partner companies.

The cost is 35 thousand rubles, there is a payment deferment of six months, as well as an installment plan of up to 2 years.

 

Free Web Analytics Courses

Andrey Osipov’s School of Web Analytics

The course is suitable for those who have already encountered web analytics. It will teach you how to effectively work with Google Analytics and collect data. The training consists of 8 modules, which will cover:

• Setting up a Google Analytics account for analysis;
• custom reports and internal search;
• segments, Custom definitions, data import,
• uploading data to Google Spreadsheets and working with API;
• multi-channel attribution;
• Enhanced e-commerce analysis;
• data visualization in Excel and DataStudio.