For this reason, having an in-depth understanding of the profile, characteristics and fundamental skills is crucial to becoming the architect of the most effective initiatives that can bring organizations closer to their objectives.
If we take into account that leadership has become an essential skill to lead work teams to achieve their goals, we can easily perceive the relevance that this individual has in the coordination of collaborators in the area of digital marketing .
He is the one who provides the vision to guide the company in identifying and taking advantage of needs and opportunities.
If all this has caught your attention and you want to know what it does and what skills are essential to become an expert in Digital Marketing, read until the end!
The functions performed by a Digital Marketing expert have a huge impact on different activities in the sector, for example:
Relationship management
An agency or in-house marketing ecuador phone number list department generally has the support of other organizations to provide some specific services and tools .
Well, in this case, the Digital Marketing expert has the role of managing relationships with these suppliers in areas such as:
- SEO ;
- Big Data ;
- analytics ;
- cloud storage ;
- User Experience ;
- and much more.
Their work therefore also focuses on ensuring the operation and supply of the company’s products and services.
Create and implement marketing strategies
Obviously, a Digital Marketing expert has the responsibility of designing, leading and supporting the creation and production of brand positioning materials in the company.
Likewise, the professional must be able to develop effective campaigns based on the budget and interests of management , so decision-making regarding the characteristics of the strategies is also part of their routine, as well as reviewing results and analyzing ROI .
Lead the efforts of the different teams in the area
Likewise, within the Marketing area there are also sub-teams that manage, produce and maintain the content on the different platforms , so coordinating the work between these groups to generate optimal results and deliveries is also part of their work.
Evaluate the results
By using measurement tools , the Digital Marketing expert must be trained to analyze strategies in terms of lead generation , traffic , visits, social media audience and other performance indicators relevant to the weighting of their actions.
And these are just the most relevant activities that such a professional has the ability to execute while occupying leadership positions .
However, all of the above is the result of preparation and training, so it is key to recognize the academic profile of a Digital Marketing expert.
Ideal academic profile of a Digital Marketing expert
A Digital Marketing expert is not created this is a direct consequence overnight; it takes years of study and experience to have the ability to develop the best strategies in an area as dynamic as Marketing .
For this reason, many organizations look for professionals who have between 3 and 5 years of experience in similar positions or even much more , to ensure that they are trained and familiar with all the tools and processes of daily use.
Generally, these collaborators come from university careers such as Advertising and Marketing , Social Communication, Programming , among others.
What tools should you handle?
In addition to the experience required to meet changsha mobile phone number list the challenges, an expert in this area must have a series of specific skills and tools to achieve the objectives of the group and the company.
Some of them are:
- Online ads : platforms for generating and supporting online advertising such as Google AdWords, Facebook Ads, LinkedIn Ads, among others.
- Analytics : such as Google Analytics or Google Search Console .
- Content management : tools such as WordPress , Joomla or Magento are essential for the generation and management of materials.
- Customer Relationship – such as Salesforce or Hubspot .
- SEO : An essential resource for a Digital Marketing expert is content optimization management tools to analyze and measure the performance of strategies such as Google Search Console, Google Trends, Semrush or Moz.
- Benchmarking : some of the essential solutions to evaluate the competition such as Semrush, Adword Preview Tool, among others.
- Project management : in order to control tasks and processes within company activities such as Slack, Trello, among others.
Now, taking into account the hard skills or practical knowledge in the area and the most important tools for promotional activities, it must be clarified that a Digital Marketing expert must also master certain soft skills that make him a true manager or leader in his department.
Keep reading!
Fundamental soft skills for a Digital Marketing expert
Below are 4 essential soft skills that a Marketing leader must have.
1. Creativity
Without a doubt, this skill is one of the essential skills for an expert. Basically, the functions of a successful marketer are based on the creation of unforgettable campaigns and truly efficient processes for the generation and execution of strategies.
A large part of the success of a Digital Marketing action has to do with the ability to surprise audiences and stand out from competitors.
Therefore, by having a creative profile , this professional will be able to go outside the box and think of innovative ways to turn the routine into something extraordinary.
2. Teamwork
Typically, the Marketing department is a multi-member organization, so an expert in the area must have the ability to collaborate and lead multiple people, regardless of the discipline they perform.
3. Innovation
Digital Marketing is a segment that grows day by day, so an expert in the area has to be an open individual and willing to grow permanently.
4. Analytical capacity
Marketing always works with data and hypotheses, so a trained professional must have the training and experience to analyze information to predict scenarios and identify opportunities that help the organization meet its objectives.
Disciplines to master
In addition to mastering soft skills and tools, a Digital Marketing expert must have in-depth technical knowledge in the most common branches of the discipline.
Take note!
- SEO : This will make you a valuable asset in the positioning tasks of the company’s website or blog , and it will also provide clients with techniques and tools to gain authority for their pages in search engines.
- Email marketing : to use email as a means to reach leads or potential customers through newsletters or promotions.
- Social networks : develop technical Digital Marketing strategies to create online spaces and communities that allow the organization to impact audiences, gain followers and generate engagement .
- Content Marketing : to create attractive processes and content to generate leads, convert them and build brand loyalty.
Now yes! If you have reached this point, you already know in depth what a Digital Marketing expert must know and have to succeed in the field. Do you want to know the best references to inspire you?
Stay with us!
5 Digital Marketing Experts You Should Know
Although the lists are endless and successful Digital Marketing professionals abound in Latin America and the world, we have summarized our list in 5 of the most important to date.
1. Vilma Nunez
Vilma holds a PhD in Advertising and Public Relations, as well as a Bachelor’s degree in Advertising and Master’s degrees in Advertising and Business from different institutions, making her one of the most important references in the world of marketing worldwide.
This international marketing consultancy focuses its services on guiding organizations to enhance their sales channels and their presence on the Internet through Content Marketing strategies and practices.
Furthermore, its success is based on the application of its own principles, having a blog with more than a million visits per month and effective email marketing and advertising actions on social networks.
2. Kevan Lee
Kevan is the director of sites like buffer.com which is designed to provide social media management advice and support to multiple organizations and businesses.
Their blog contains content aimed at learning about the latest developments in social networks, ecommerce and video marketing.
3. Borja Giron
This digital entrepreneur from Spain currently works as an SEO consultant and, of course, Digital Marketing.
Trained in Computer Engineering and with a background in creating SEO strategies for multinational organizations, as well as master’s degrees in Web Project Design and Development, he is one of the most relevant Spanish-speaking professionals in the field.
Through his course platform triunfocontublog.com, he explains his methods for creating a blog and turning it into a business space that generates enough profit to make a living from it.
He also has a YouTube channel where he shares content about different online marketing techniques. Check out this video he made about a trick to interact with followers on an Instagram account:
4. Jose Facchin
This professional of Argentine origin and with a long time working on Spanish soil, is the creator of josefacchin.com , one of the most recommended websites to learn about web positioning, Content Marketing, CRO, among many other topics.
A graduate of the National Technological University of Argentina with a degree in Information Systems Analyst, he has worked in project management, blogging, content marketing, social networks and, of course, the creation of digital strategies for companies.
His agency JF-Digital is one of the most popular organisations in Spain offering advisory services on digital actions.
5. Juan C Mejia Llano
Juan C Mejía Llano is an entrepreneur, educator and consultant specialized in Digital Marketing and with extensive experience in the creation of social media, ecommerce and marketing strategies.
Author of books such as “The Advanced Guide for Community Managers” or “The Community Manager’s Guide. Strategy, tactics and tools”, he educates people on aspects of Digital Marketing and social networks that are essential for getting started and succeeding in innovative promotional spaces.
Born in Colombia, Juan is the expert with the most followers in the segment on the social network Twitter and currently works as an independent consultant in digital transformation, ecommerce, social media, among others.