It’s a complex question to answer, and in today’s political climate, even mundane topics are highly contentious. The obvious solution — be diligent and studious and studiously avoid anything even remotely political — may be unattainable, but after 15 years in the reputation management industry, I can say this with certainty: While respecting the politics of others, this is the only place a company or executive with a bad reputation can go down.
- Failure to deliver on promises. This applies to both customers and employees. Your reputation is only as good as your cr ibility. Be trustworthy.
- Criminal activity. It goes without saying that the laws of the land should be obey .
- Human rights violations. This would include anti-religious policies or workplaces, labor abuses, and general failures of human rights and equality for all.
The only time you see a company fail
To survive a reputation crisis is when it violates one of the brazil phone number library above points. When a company is honest and authentic, character assassinations, political cancellations, and m ia attacks have no power to dismantle the brand because the company is support by its customers and employees.
While companies can do their best to adhere to the few still generally accept rules of business ethics: don’t lie, obey the law, take care of your customers and provide a good workplace for your employees.
As with any human endeavor
Sometimes businesses fail to live up to their ethical or do to get from performance to potentially standards, and that’s understandable. If unethical behavior does occur, demonstrating accountability and taking responsibility for any previous missteps is a great way a company can protect its reputation in the face of a scandal. While a crisis can cause millions of dollars in lost revenue in a very short period of time, it doesn’t ne to completely destroy a company.
Learn from others—not the hard way
There are plenty of examples of companies handling crises bulk lead arising from unethical behavior very well, and very badly, and both sets of companies offer important lessons. One could argue that it’s only a matter of time before a company comes under fire for alleg unethical behavior. It’s easier than ever for people to gain an audience, and there are people whose jobs online are to find the next social m ia outrage.
