The skyscraper technique is an SEO link building tactic that involves finding competitive content that other sites link to, creating something better, and then encouraging sites to link to you instead.
Website owners want to link to the best resources possible.
By enhancing popular content in your niche, you can “steal” their backlinks (links from other sites). And earn more links in the future.
The skyscraper method was invented by Brian Dean of Backlinko. He said that the tallest skyscraper in the world is the one that gets attention, just as the best resource is the one that earns links.
What is skyscraper content?
Skyscraper content is content whatsapp lead created as part of the skyscraper technique. It is designed to be an enhanced version of a widely linked resource.
For example, it could be:
- More complete
- More to date
- Created by a more credible expert
- Posted on a more authoritative website
- Presented more effectively
Or maybe it contains unique perspectives, tools, and visuals that add value for the user.
Skyscraper content is crucial to the success of the skyscraper method. Without it, webmasters have no strong incentive to link to your site.
You’ll learn more about creating skyscraper content later .
Why use the skyscraper technique for SEO?
The skyscraper technique helps you earn backlinks that can boost referral traffic and benefit your SEO.
Google treats certain types of backlinks motivating employees during a merger process as votes of confidence. In general, the higher the quality and quantity of backlinks you have, the more authority Google perceives your site (and your page) to have.
Unlike other link building tactics , the skyscraper method:
- Allows you to inherit links that previously pointed to competitors
- It helps you earn backlinks on pages with established traffic and authority
- It encourages you to create quality content , which can benefit you in other ways.
- It is easily scalable
How to do Skyscraper Link Building
Learn how to do skyscraper link building step by step:
- Find competitive content
- Create skyscraper content
- Carry out email dissemination
Tip : If you haven’t already, create your free Semrush account to follow this tutorial.
1. Find competitive content
First, find the competitive content thailand lists you’re going to improve (and work to inherit links from).
The following types of content typically work best with the skyscraper technique:
- Practical guides?
- Comparative guide
- Complete guides
- Buying Guide
- Listicles
- Review positions
- Questions
- Cheat Sheets
- Template:
- Infographics
Why? They are more likely to do so:
- Cover topics that are relevant to your brand and your target audience
- Offer you opportunities to improve
- Have many backlinks that you want to inherit (and that are possible to inherit).