If you need to talk about a company and its products
The appropriate formats are infographics, posts on social networks, thematic publications. Video reviews, case studies, and guides are good for analyzing a product’s competitive advantage, and emails, articles, and posts are good for motivating Cable and Pay Tv Services Email List users to place an order. Determining the subject direction of your content Content subject directions are general themes and you can find them using Target Audience Research Online Competitor Activity Analysis Search Trends, Top Search Queries and Publications Monitoring Current Discussions in Social Networks Brainstorming. Once the topic direction has been determined, it is necessary to analyze how interesting it is to one or another segment of the target audience, how it can arouse users’ interest and purchase motivation.
Filling out the content matrix
To compile and fill out the content matrix, you must create a table with the number of columns corresponding to the umber of stages in the customer journey. For this, you can use , or paid services to create forms, online Kanban boards. Finally fill the matrix with publication ideas. If necessary, add other. Elements to the matrix, for example, the CMO Email List keywords users searched for the product, the purpose of the post involves, educate, sell, showcase your expertise, the purpose of the product.
