In general, the audience of one-pagers can be defined as follows: these are people from 18 to 40 years old who actively use the Internet and have a positive attitude towards buying goods online. To create a more accurate description, take into account the features of the offered product.
For example, if a website sells souvenir knives, the clients here are men; or women who want to buy the product as a gift. Understanding this, you can competently build contextual advertising and design a commercial idea in such a way as to form a certain attitude towards it in potential buyers.
How to create a one-page site for selling products
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- Legal registration.
Traditionally, small business owners register their activities by opening an individual entrepreneurship. This allows them to legally engage in the sale of goods, including on the Internet. In addition, there are special tax regimes that allow entrepreneurs to save significantly on mandatory payments.
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Business creation.
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A one-pager can be created independently or ordered from specialists. The choice depends on two things: the financial capabilities of the businessman and programming skills. If you have experience writing websites, you should definitely take on this task yourself in order to save money. Those who have limited start-up capital will also have to understand the intricacies of web design on their own. But don’t worry: there is nothing super complicated about it.
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The next step is to register a domain name or hosting. It is important to come up with a unique name so as not to pay for its use.
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- Selecting a product.
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Selling products through one-page sites implies that the product is either already popular enough or will become popular in the near future. In the first case, high demand will play into your hands, but profits may suffer due to the need to promote the site in a competitive environment. In addition, there is always a fear that the new product will soon cease to interest customers.
The second option is also associated with a certain risk. It is important not to make a mistake in choosing a trend so that the business goes uphill. To do this, it is necessary to regularly monitor the market and make forecasts based on the data received. Another way to protect your investments is diversification, that is, creating several landings for different products.
Landing pages are the best way to sell non-standard items that stand out from the crowd and highlight the owner’s individuality.
Important point: choose products from the middle segment with a price range of around 2-4 thousand rubles. The cost should not be too high so that almost everyone can afford such an amount.
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- Search for an intermediary.
The easiest way to find intermediaries is on the Internet. As a rule, small businesses sell goods from China, so suppliers can be found on websites like AliExpress. There you will find a huge number of stores ready to sell products wholesale. But do not forget that there are often scammers among them, so carefully study the reviews before starting cooperation.