By using marketing automation software, you have the opportunity to offer your visitors individual experiences on your website. We work with the market leader HubSpot and are absolutely thrilled with the user-friendly operation and the options it offers. For example, you can create smart calls to actions that guide your visitors through their buyer’s journey.
Let’s say you sell all kinds of seeds for planting in the garden.
For example, if a visitor has downloaded a white paper on “garden design,” they can next be offered a white paper on “planting a vegetable garden,” and if they download that too, they’ll get instructions on how to best get your seeds to grow and thrive.
Using automation and associated, individualized content offers, you guide your visitors step by step through the sales funnel until they are ready to buy.
Here you can learn more about the marketing automation software HubSpot:
New call-to-action As inbound marketers, the goodwill of search engines and good usability (see also: Core Web Vitals ) for our visitors are a matter close to our hearts, so we pay particular attention to speed.
Speed means the loading time until a page is fully
loaded. Search engines like Google measure how long a page takes to load. Long loading times are penalized. In keeping with the motto: Why should we send visitors to a website to test their patience.
Loading times that take more than 3 seconds are a real test of nerves for visitors. If the page takes more than 4 seconds, visitors will click sri lanka number data on to the next page. That doesn’t mean that everything has to be loaded in 3 seconds. But the visitor must be able to understand the important things on your website after 3 seconds.
What an Inbound Marketing Website Must Do
As already mentioned, inbound marketing puts the user first. That’s why I would like to focus on what your website needs to do for the user. Really good inbound websites can essentially be broken down into five basics that they should definitely have/be able to do:
1. It must be useful and informative
Your website needs to be designed not only so that search engines understand what it’s about, but most importantly so that people who are searching understand what it’s about. Try to be useful and informative by asking yourself this: If the way you communicate with your prospects you were a potential customer, what questions would you ask that would make you want to buy something from your company? Roughly speaking, this can be broken down into five blocks of topics : costs, problems, comparisons, “best of” lists, and reviews. If these topics aren’t covered on your inbound marketing website, then your website is neither useful nor informative.
2. It must be visually appealing
Very often, companies are primarily concerned with ensuring that their website looks good. Aside from the fact that the most beautiful website is worthless if it doesn’t work, it should not go unmentioned that the visual appearance is very important in a state-of-the-art design. When designing the visual appearance, also consider the reception situation of your visitors and the length of the buyer’s journey: While visitors changsha mobile phone number list to a mom blogger’s website might quickly look for a recipe on the subway, choosing a law firm that will represent your company in an important matter is a long-term process that certainly doesn’t take place exclusively on mobile devices.
3. It must be easy to use
Ease of use is the be-all and end-all of your website. After all, our patience and attention span on the Internet are getting shorter and shorter. And users move around completely painlessly according to the credo: If I can’t find what I’m looking for here straight away, then I’ll just visit another site or another provider. Indicators that your website is not easy to use include high bounce rates, low click-through rates and a short dwell time. You can also use tools like Hotjar to see how users move around your website and derive results from this.