hore batho ba limilione tse likete tse 3.6 ba sebelisitse mecha ea litaba ea sechaba lefatšeng ka bophara, ho latela Statista. Ke hoo e ka bang karolo ea 50 lekholong ea baahi leano la ho rekisa ba lefats’e, ‘me palo eo e lebelletsoe ho nyoloha le ho feta hoo e ka bang limilione tse likete tse 4.4 ka 2025. Likhamphani tsa B2B li lokela ho ela hloko lipalo-palo tsena tsa mecha ea litaba ea sechaba.
Ho sa tsotellehe lipalo tsena tse makatsang, ho na le tumelo e tloaelehileng ea hore papatso ea mecha ea litaba ea sechaba ke ea lik’hamphani tsa khoebo-to-consumer (B2C) feela eseng khoebo-to-khoebo (B2B). Ho hang seo hase ’nete, ’me sehloohong sena re tla hlalosa lebaka.
Papatso ea litaba tsa sechaba ke eng?
Papatso ea litaba tsa sechaba ke mokhoa oa ho theha Reka Lenane la Linomoro tsa Phatlalatso ea Khoebo ea Fax litaba (ebang ke mongolo, litšoantšo kapa video). Ho hohela bamameli ba hau le bareki ka li-forum tsa litaba tsa sechaba tse kang facebook instagram. Twitter e hokahane le youtube. Snapchat le pinterest.
Lenaneo le atlehileng la papatso ea litaba tsa sechaba. E kenyeletsang litaba tse ikhethang le tse bohlokoa tse thusang kapa tse khahlang babali. E tla u thusa ho kenyelletsa bamameli ba hau ho eketsa thekiso. Le ho khanna sephethephethe sa webosaete.
Papatso ea mecha ea litaba ea sechaba e mabapi le
Ho theha litaba tse sa amaneng le bamameli ba mokhoa oa ho ntlafatsa leano la ho bapatsa livideo tsa b2b joang hau feela. Empa hape e sebetsa hantle sethaleng se seng le se seng seo u se behang ho sona.
Ho na le ho hongata ho papatso ea litaba tsa sechaba ho feta feela ho theha litaba. Ho mamela bamameli ba hau ho u thusa ho beha leihlo lipuisano le ho araba leano la ho rekisa maikutlo a itseng. Litlhahlobo tsa litaba tsa sechaba li u thusa ho lekanya phihlello. Ho kopanela le thekiso. Le hoja papatso ea litaba tsa sechaba e u thusa ho lebisa tlhokomelo ho bamameli ba itseng.
Melemo ea papatso ea litaba tsa sechaba ke efe?
Leha ho na le tumelo e atileng ea hore papatso ea litaba tsa lethathamo la bw sechaba ke ea lik’hamphani tsa B2C feela, ehlile ke karolo ea bohlokoa ho leano lefe kapa lefe la B2B la Inbound Marketing. Lebaka ke hobane lenaneo le atlehileng la papatso ea litaba tsa sechaba le ka thusa mokhatlo oa hau:
Mokhoa oa ho iketsetsa leano la hau la papatso ea litaba tsa sechaba
Kaha joale u se u tseba hantle hore na papatso ea litaba tsa sechaba ke eng le hore na mokhatlo oa hau oa B2B o tla rua molemo joang ka leano le nahannoeng hantle, ke nako ea ho ithuta ho theha lenaneo le atlehileng la papatso ea litaba tsa sechaba. Ho u thusa ho etsa joalo, re thathamisitse mehato e mene e bonolo eo u ka e latelang.
1. Batlisisa ka batho bao u ba rekang
Batho ba bareki. Joalo ka ha re buile ka har’a blog ea rona “hobaneng bareki ba bohlokoa ho leano la hau la ho bapatsa la b2b. Ke karolo ea bohlokoa ea lenaneo lefe kapa lefe le kenang la ho bapatsa. Hape e lokela ho sebelisoa bakeng sa papatso ea litaba tsa sechaba tsa mokhatlo oa hau.
Pele o theha lenaneo la papatso ea litaba tsa leano la ho rekisa sechaba. Ho bohlokoa ho ba le batho ba bareki ba hau sebakeng. Sena se tla u lumella ho etsa litaba tse lebisang ho bamameli bao u hlileng u batlang ho ba hohela (le ho ba latela) maqepheng a hau a litaba tsa sechaba. 2. Etsa qeto ea hore na ke lifolakha life tseo u tla finyella bamameli ba hao
moreki oa hau e tla boela e be ntlha ea bohlokoa ho. Ho etsa qeto ea hore na ke liforomo life tsa mecha ea litaba e tla ba libaka tse sebetsang ka ho fetisisa tsa ho beha. Sena se tla itšetleha ka botho ba bamameli ba hau. Litlhoko tsa bona ke life. Le moo ba tloaetseng ho qeta nako ea bona ea mahala.
