You have a few seconds to convince the user to watch your video or interact with your ad — and this is the time to show that your brand and product are sensational, using resources and visual elements that will help you convey that value. Your content itself needs to be related to your brand, be it a video, image or photo. Remember to keep the theme linked to your brand and your business, striking and replicable in different formats and situations.

Good planning practicesWe always say

Good planning practicesWe always say here at Rock colombia whatsapp data that planning is the soul of the business, or, at least, of a successful campaign. Before creating the first ad, taking the first photo or writing the first sentence, you need to plan what your campaign will be like and what you expect from it. The first step is to ask yourself what my goals are and how can Facebook help achieve them? Without clearly knowing where you want to go, it is very difficult to find the best way to get there.

You can choose any of

You can choose any of the objectives that we have secrets of high-performing cold calling teams already mentioned in this content, but the results each of them will bring must be planned, according to what the company is looking for at the moment. One of the main ways to find out if you are on the right track is to define the key performance indicators that you need to monitor. KPIs are the way to monitor the results and see if you are on the way to the defined objective.

Choose indicators that combine efforts

Choose indicators that combine efforts in digital deb directory media, short-term monitoring and long-term success. A good KPI provides interesting insights — it is possible to discover how more conversions occur, the cost of a new customer coming from Facebook and various other data. Good segmentation practices We explained that segmenting users is a very important part of your Facebook Ads strategy, and continues to be so! It is essential that you know your audience so that you can choose the necessary segmentation when creating the media.

When your campaign is live

When your campaign is live, new people will appear liking your page and following your content, but it is worth remembering that these users need quality, otherwise they will soon stop following you. Therefore, quantity is not always the strongest point. Knowing the persona’s tastes, interests and how your company can help is a good start. After the ad is served, you can also analyze new interests and information from engagement. Best practices for measuring results The icing on the cake for planning your campaign is to use the conversion pixel provided by Facebook.