According to Oberlo , an estimated  8.5 billion searches are made on Google every day. Organic search results for web pages exposed at the top of the SERP achieve an average  click-through rate of 27.6% , while 90.63% of pageswithin Google The reason is that while SEO competition is intensifying, it is difficult to keep up with the constantly evolving SEO landscape.

TBWA Datalab would like to deliver ‘8 SEO Marketing Trends for 2023’ to help those who are establishing a new year SEO strategy  .

Click on each trend below to jump directly to the corresponding article.

A. Video content

B. The Rise of Google Search Rivals

C. Voice Search

D. Zero Click Search

E. Customizing the schema markup

F. AI Generated Content

G. Digital accessibility

H. Third Party Cookies

+ stick to the basics

 Video content

YouTube and TikTok are gaining popularity by providing short-form video formats that viewers can easily digest. According to a survey conducted Outlook Email List by video content producer  Wyzowl , 86% of brands said they use video as a marketing tool. Additionally, 1 in 2 consumers say that watching videos related to products and services helps them make purchasing decisions.

So, what’s the best way to take advantage of these trends in 2023?

‘Use existing content’

Creating a video using previously created content efficiently provides new content assets. We can deliver to your business in a cost-effective way. Select high-performing content that has already been created and consider which of them could be made into video content.

C. Voice Search

Source: Search Engine Journal

What is Voice Search?

Voice Search is simply converting human voice into text to search for information. For example, if you run the AI ​​assistant Siri on your iPhone and say, ‘Tell me how to make pasta,’ this voice is converted into text and entered into the Google search engine. The result is a pasta recipe. Voice search is a fast-growing technology and one of the more important SEO trends enabling users to search the internet using natural language voice commands. According to Think with Google, 27% of the global online population  is using voice search on mobile. Considering this, voice search is one of the most important SEO factors for global marketing.

What is Voice Search Optimization?

A way to optimize your website so that your search engine results pages (SERPs) answer users’ voice searches. There are various ways to optimize voice search, such as  using Speakable schema markup , targeting long-tail keywords, and creating FAQs.

How to optimize voice search will be detailed later on the TBWA DataLab blog.

Zero Click Search

According to SimilarWeb’s data in 2021, 64.82% of Google searches are zero-click searches. This means that about 65% of Google search users end up in the search results without clicking on an additional webpage after searching.

What is Zero Click Search?

To explain in detail, zero-click search means doing something without clicking the mouse. From a physical point of view, it means all interface interactions CMO Email List except for mouse clicks, such as touch, voice recognition, and motion recognition.

So, why do 65% of searches  end up in the SERPs only?

The reason is that there are various components within Google’s SERP  that can easily and concisely deliver answers to users .