If you use Google Workspace (formerly known as G Suite), you’re in luck. It allows for the best and most stable integrations with your CRM (if you don’t believe me, ask our technical team ).
However, with all the CRM possibilities out there, it can be difficult to know what to expect from an integrated Google-CRM setup, so I’ll first address that question and give you a list of useful features to look out for.
After this, I’ll use this same feature list as well as review scores from G2 and the Google Workplace Marketplace to compare 7 different top CRMs that directly integrate with Gmail and the other Google products.
¡Allá vamos!
Main features of Google CRM
Here are 10 core features you can expect from a CRM that is well integrated with Google Workspace:
Update and use your CRM from your Gmail inbox
Live sync your Gmail correos electrónicos and Google Calendar meetings with your CRM.
Automatically create contacts for people you email or meet with
Automatically enrich your contact database by synchronizing your contacts’ email signatures
Envía secuencias de correo electrónico automatizadas y personalizadas desde tu bandeja de entrada de Gmail
Use email templates (shared or private) when sending emails from Gmail
See who your colleagues know and how well, with “relationship strength scores” based on your email traffic.
Track whether people open your emails and facebook database click on links in your emails sent from Gmail.
Check whether people who clicked on email links also visited your website, which pages, and for how long.
Remember the emails you haven’t answered or the conversations with clients that have been silenced.
There are a lot of useful things to better track your leads and increase your productivity Below I detail which of these features come with each CRM.
Google CRM Rankings: Our Methodology
If you’re looking for a CRM that integrates well into your Google Workspace environment, the above feature set can significantly boost your productivity. To compile this ranking, I reviewed a list of around 800 potential CRMs to make a shortlist. Below, I tested each of the 7 selected CRMs for Google Workspace first-hand and investigated which of them offer which features, and I’ll detail them below.
However, it’s important to keep the bigger cnb directory picture in mind when comparing CRMs, as you need to make sure that your team is actually going to use that CRM as well. Getting a CRM that no one uses is pretty useless too
For this reason, I’ve included the current score for each CRM on G2 to give you a better idea of how each CRM performs. It breaks down as follows:
And if that wasn’t enough, I’ve also incorporated the review score that each CRM gets in the Google Workspace Marketplace.
Next, I took the average of the feature scores, the average G2 review score, and the Google Workspace Marketplace score, to calculate… the final score!
Ranking the 7 Best CRMs for Google Workspace
Don’t want to read the whole comparison?
The top 7 best CRMs for Google Workspace in 2024 are:
Update your CRM, track emails, use email templates, and more.
It’s no wonder Salesflare stands out from other Google CRMs: it’s built from the ground up to make lead tracking more productive, starting with your Gmail inbox.
Salesflare’s Gmail plugin not only offers very prepare a series of email notifications about tight integration (more on that below). What’s absolutely unique about it is that it brings 100% of CRM functionality into Gmail . So you never have to switch tabs while selling (although if you want to use Salesflare in a separate tab and do all the same things from there, that’s totally possible too ).
“Salesflare works very well with Gmail. You add the extension and then have a right hand side panel where you can manage your contacts, tasks and leads. You can easily see the stages of communication with a single contact . Rather than having to search Gmail for any communication. And of course, you have the email open feature, so you can see when important emails where received. Beyond the Gmail plugin there is also the browser version which gives you great visibility of your opportunities.” writes Adam N. Founder of a marketing agency, about Salesflare.
