How to measure and improve Google website speed

In order for your website to appear at the top of Google search results, you need to consider several factors in terms of SEO. Among them, web page loading speed also plays a very important role. In this post, we will look at how to measure loading speed and how to improve it.


website loading speed
What is Loading Speed?
Relationship between Google search results and loading speed
Factors that determine website loading speed
How to measure loading speed
How to improve loading speed

website loading speed
What is Loading Speed?

Web page loading speed refers to the time that elapses from the time you click on a certain URL or post until the web page finishes loading. Here, “loading time” and “loading speed” are used similarly with the meaning of elapsed time (fast).

Therefore, when you look at the words loading speed and loading time, you can easily think of it as the elapsed time until the page is finally loaded.

Relationship between Google search results and loading speed

Now let’s look at loading speed and Google search results.

As a conclusion, in order to appear at the top of the search results, the loading time of the web page must be short. There are also statistics showing Canadian Hospitals Email List that longer loading times are more boring for users and increase the bounce rate. The loading time suggested by Google is. These criteria can be found in Google’s Core Web Vital LCP Elements document, which can be accessed via the link below.

As Google places great importance on loading speed and evaluates this criterion even with the LCP figures of the core web vitals, it is necessary to put a lot of effort into increasing the loading speed of the site. Now, in the paragraph below, we will look at the factors that determine loading speed.

Factors that determine website loading speed

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If you are aware of the importance of loading speed, let’s find out what causes loading time.

Factors causing loading time

HTML element
css element
JavaScript element
Static materials such as photos/videos
server problem

The above elements are downloaded from the server when the user visits the website. Download speed varies greatly depending on the size of the  file and causes a difference in loading speed.

Now let’s look at how to measure web page loading speed in the paragraphs below.

How to measure loading speed


There are many ways to measure loading speed, but we will measure it using a site provided by Google. We would be grateful if you could visit the address below.


When you visit the site, there is a space at the top to enter the URL to be analyzed. Enter the site address you want to analyze and click the Analyze button to start the analysis.

It takes about 1 minute.

Once the analysis is complete, you will know the loading time and which elements of your website are taking up how many seconds.

Looking at the above result, you can see that it took 8.13 seconds for image and 0.75 second for CSS to load, and you can roughly check the optimization CMO Email List method and the elapsed time when optimization is performed by pressing the Details button on the right.

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