Tiyeni tifufuze zaluso ndi sayansi yoperekera zinthu zomwe zimakhudza zolemba imelo data zonse zoyenera ndi omvera anu, kutembenuza omwe angakhale makasitomala ndi owerenga wamba kukhala makasitomala okhulupirika.
Gwiritsani ntchito bukhuli ndikuphunzira:
- Khazikitsani Zolinga Zanu Zogawa
- Sakani ndi Kumvetsetsa ICP Yanu
- Pangani Ndandanda ya Zolemba
- Pangani ndikugwirizanitsa Zomwe Muli nazo
- Sinthani Njira Yanu
- Pangani Chisankho Pamayendedwe Anu Otsatsa
- Yesetsani Kufufuza Zomwe Muli Nazo ndikukonza Njira Yanu Pakapita Nthawi
Khazikitsani Zolinga Zanu Zogawa
Kukhazikitsa zolinga zomveka za njira yanu yogawa zinthu ndizofunikira kuti mutsimikizire kuti zoyesayesa zanu zimabweretsa zotsatira zooneka. Popanda zolinga zodziwika bwino, zomwe zili zanu zitha kukhala zopanda malangizo ndi cholinga. Nayi kumasulira kwa momwe mungakhazikitsire zolinga zabwino ndikuyesa kupambana kwanu munkhani ya B2B.
Tanthauzirani Cholinga Chanu
Musanalowe mukupanga ndi kugawa, dzifunseni: Kodi mukufuna kukwaniritsa chiyani ndi zomwe muli nazo? Zolinga zofanana ndi izi:
- Kuchulukitsa Kudziwitsa Zamtundu : Pangani mtundu wanu kudziwika komanso wodziwika bwino mumakampani anu.
- Kuyendetsa Magalimoto Patsamba Lanu : Koperani makasitomala omwe angakhale nawo patsamba lanu kuti aphunzire zambiri za zomwe mumapereka.
- Kukulitsa Kugulitsa : Sinthani otsogolera kukhala makasitomala olipira powatsogolera kudzera munjira yogulitsa.
Chilichonse mwazolinga izi chimafunikira njira yogwirizana ndi ma metrics enieni kuti muwone momwe zikuyendera.
Kukhazikitsa Zolinga za SMART
Njira imodzi yabwino yokhazikitsira zolinga ndikugwiritsa ntchito njira za SMART:
- Specific : Fotokozani momveka bwino zomwe mukufuna kukwaniritsa.
- Kuyeza : Onetsetsani kuti mutha kuyang’anira momwe mukuyendera ndi ma metrics owerengeka.
- Zotheka : Khazikitsani zolinga zenizeni zomwe zingatheke pogwiritsa ntchito zinthu zomwe zilipo.
- Zoyenera : Gwirizanitsani zolinga zanu ndi zolinga zazikulu zamabizinesi.
- Nthawi Yokhazikika : Khazikitsani tsiku lomaliza kuti mukwaniritse zolinga zanu.
Mwachitsanzo, ngati cholinga chanu ndikukulitsa Marketing Qualified Leads (MQLs) ndi 20% mkati mwa kotala yotsatira, mutha kugawa izi m’njira zingapo:
- Kupanga Mapepala Oyera Odziwitsa : Pangani zomwe zikugwirizana ndi zosowa ndi zowawa za omvera anu.
- Konzani Masamba Ofikira : Onetsetsani kuti masamba anu ofikira apangidwa kuti azitha kujambula bwino.
- Kukhazikitsa Makampeni Otsogolera Otsogolera : Gwiritsani ntchito makampeni a imelo kuti mutengere ndikusintha atsogoleri.
Kugwiritsa ntchito zolinga za SMART kumapangitsa kuti njira yanu yogawa zinthu ikhale yolunjika, yotsatirika, komanso yogwirizana ndi zolinga zanu zonse zamabizinesi, ndikupangitsa kuti zinthu ziziyenda bwino.
Dziwani Zolinga Zanu
Kuti mukhale ndi zolinga zogwira mtima, mvetsetsani momwe kampani yanu Momwe Mungapangire Mapu Abwino Oyendera Makasitomala ilili komanso zokhumba zamtsogolo. Ngati cholinga chanu ndikuwonjezera gawo la msika, yang’anani pazomwe zikuwonetsa malo anu ogulitsa (USPs). Mwachitsanzo, pangani maphunziro omwe amawonetsa mapulojekiti opambana kapena maumboni amakasitomala omwe amatsindika za phindu la malonda anu.
Ngati cholinga chanu ndikukulitsa chinkhoswe, pangani zinthu zomwe zimalimbikitsa maubwenzi ozama ndi makasitomala anu. Izi zingaphatikizepo:
- Zolemba Zamabulogu Zodziwitsa : Gawani zidziwitso ndi zochitika zamakampani kuti omvera anu adziwe komanso kutenga nawo mbali.
- Maupangiri Othandiza ndi Maphunziro : Perekani phindu pothandiza omvera anu kuthetsa mavuto omwe amafala.
Mwa kufotokozera momveka bwino zolinga zanu, mutha kupanga zomwe zikugwirizana ndi zolinga zabizinesi yanu ndipo zimagwirizana kwambiri ndi omvera anu.
Khazikitsani Zizindikiro Zofunika Kwambiri (KPIs)
Ma KPI ndi ofunikira pakuyesa kupambana kwa zoyesayesa zanu zogawa. Amamasulira zolinga zanu kukhala zotsatira zoyezeka. Nawa ma KPI ena oti muwaganizire:
- Mbadwo Wotsogolera : Tsatani mitengo ew amatsogolera yotembenuka, mtengo wotsogola, ndi kuchuluka kwa otsogolera oyenerera omwe apangidwa.
- Chibwenzi : Yang’anirani zomwe mwagawana, Momwe Mungakhazikitsire ndemanga, komanso nthawi yomwe mumathera patsamba lanu.
- Kudziwitsa Zamtundu : Yesani kufikira ndi zowonera zomwe muli nazo, komanso kutchulidwa kwamtundu pazama media.
Kodi mukutsata ma KPI olondola pakutsatsa kwanu kopambana? Yang’anirani mitengo yanu yotembenuka k
