There are three basic types of content . You can use: original content you can create educational content such as case studies, infographics. Articles, recommendations, guides on how to use your products, videos, and podcasts. You can send . Your content by email, publish it on your corporate blog and share it on social . Networks to keep your customers’ attention.
Piktochart created an inspiring article about infographics which
They . Shared with their customers via self employed data email. Creating value through useful content email with a link . To a useful piktochart article you can invite your customers to relevant educational events that . You organize or participate in: webinars, seminars and forums. Influencer content recommendations from experts, authorities . And celebrities are a popular way to promote a product.
According to the influencer marketing benchmark report
On average, companies earn 12 best courses on targeted advertising on social media per dollar they spend on influencer marketing. But influencers . Who respect their audience also provide value to customers. Experts should reduce users’ efforts to . Find reliable products, provide useful tips, and warn users about pitfalls to help them avoid . Problems. Read more: learn the pros and cons of influencer marketing.
One way to collaborate with influencers is
To provide them with a free b2b reviews sample of your product or a . Trial version of your services. Selected experts can post recommendations on how and why they . Use your products, write a review, or record an unboxing. Another method is to sponsor . A contest or giveaway run by a blogger so they can use your product as .
A prize offer influencers the opportunity to benefit
From more traffic while showcasing your product. It’s a win-win. It’s also possible to invite relevant experts to your office so they . Can create engaging content, for example a behind-the-scenes report. The final post can be published . On the influencer’s platform and yours as a guest post. Avon, for example, often sends .