Do you think this is a pipe dream? Do you struggle with getting found in the search engine result pages (SERP)? Search engine optimization (SEO) is something you’ve likely heard about before. It can help you attract organic (unpaid) traffic to your website. There is a lot more to SEO than keywords for you to learn. This report is not all comprehensive since entire courses can be taught on this topic; but read on if you want to understand the meat of what SEO is, the different types of SEO, what it does, and how to do it. In this article, we will discuss On-Page SEO. Search Engine Optimization Made Simple: On-Page SEO On-page SEO is any optimization that occurs on each of your pages of your website. Specifically, it revolves around the content that is on the page. Now, that is not the ONLY factor, on-page SEO also includes the website architecture that was used on the site as well as the actual code within your website. Content What is content? Well, anything that appears on your website that visitors can read and see is considered content. This includes all the pages on your site, any blog posts, all the articles you share, the pictures, the images, the graphics, the White Papers, just about EVERYTHING on your site is considered content. The key to your content is having a variety of different types of content for maximum SEO value. You don’t want to have just words… you want graphics. You don’t want to have only pages; you want to share content via blog posts. When it come to content there are a few factors you should keep in mind: • Quality vs. Quantity – The age old adage of Quality, Not Quantity that your High School teachers would spew at you in regards to the report that was due at the end of the week holds true! Yes, you want to put up a fair amount of content for your audience to consume, it is more important for the content to be of high quality. You do want to put up content more often than monthly, but you don’t need to put up several things each day if it compromises the quality of the information you put up for your audience. • Keyword Research – many people choose not to do keyword research, but if you do it, you will be more efficient by creating content that gets results in the search engines. You won’t be spinning your wheels and wasting time otherwise. • Choose Your Words Wisely – Words that invoke an emotional response are more powerful that regular words.
