Cart abandonment is a major problem for e-commerce businesses. According to a study by Baymard Institute, the average cart abandonment rate is 68.82%. This means that for every 100 shoppers who add items to their cart, only 31.18% will actually complete the purchase. There are many reasons why shoppers abandon their carts. Some of the most common reasons include: Unexpected costs, such as shipping or taxes Long checkout process Lack of trust in the website or the merchant Second thoughts about the purchase SMS marketing can be a powerful tool for reducing cart abandonment. Here are some of the ways that businesses can use SMS marketing to recover abandoned carts: Send a reminder text message. This is the most basic type of abandoned cart SMS message.
It simply reminds the shopper that they have items
In their cart and encourages them to complete the purchase. Offer a discount or incentive. This is a more effective way to recover abandoned carts than a simple reminder text message. Offering a discount or incentive, such as free shipping or a gift card, can give the shopper the nudge they need to complete the purchase. Personalize the text message. Personalizing the text message with the shopper’s name and the items in their cart can make the message more likely to be opened and read. It can also help to build a relationship with the Shadow and Reflection shopper and make them feel more valued. Use a sense of urgency. Adding a sense of urgency to the text message can help to increase the chances that the shopper will take action. For example, you could mention that the items in their cart are about to sell out or that the discount is only available for a limited time. Make it easy to take action.
The text message should include a clear call to action
Such as a link to the checkout page or a phone number that the shopper can call. The easier it is for the shopper to take action, the more likely they are to do so. Here are some additional tips for creating effective abandoned cart SMS messages: Keep the messages short and to the point. Use clear and CMO Email List concise language. Use a friendly and conversational tone. Proofread the messages carefully before sending them. SMS marketing is a powerful tool that can help businesses to reduce cart abandonment and increase sales. By following the tips above, businesses can create effective abandoned cart SMS messages that will encourage shoppers to complete their purchases. Here are some real-world examples of how businesses are using SMS marketing to reduce cart abandonment.