Your Real Estate Marketing strategy is correctly structured and planned, now is the time to put it into practice. This means having the main resources at your disposal and starting to promote, produce content about your service and everything that this work involves.
Here are 15 essential actions to take to succeed!
1. Have a conversion-ready website
The first step is to have a website ready georgia phone number list to convert visitors into leads and then convert those leads into customers.
To do this, it is important that the site has simple and objective navigation, as well as being responsive, that is, adaptable to various screen sizes, to offer a good experience on mobile devices.
The website is the exclusive channel to communicate with your audience and help them see the value of your services, and also to ensure that you have full control over the messages that will be delivered.
2. Use the Inbound method in your sales process
Inbound Marketing is a methodology created to generate value from the first contact with a person and make them become not only a customer, but also a brand advocate.
This method consists of the following steps:
- attract visitors (to your website, blog, social networks, among others);
- convert those visitors into leads;
- close sales;
- turn customers into ambassadors for your brand .
Using this methodology will make your real estate sales process much simpler and more efficient.
3. Produce content to become an authority
Anyone looking to buy a property certainly has some very pertinent questions, and they will look to resolve these questions online.
This is where your company should appear as an authority figure , through relevant and practical content for your buyer persona. For example, you can produce materials with:
- tips to help your audience choose the best location to purchase property;
- explanations about what type of property best suits each person’s profile;
- clarifications on taxes and declaration of assets in income tax;
- inter alia.
And don’t limit yourself to traditional written articles. You can produce videos, podcasts , infographics, and many other types of posts to engage and inform your buyer persona.
4. Invest in your social media presence
There is a big difference between being challenge: engagement & attention present and being present, and brands that want to achieve real results with social media must belong to the latter group.
To do this, share the materials you produce for your blog, as well as producing specific content for each of the networks in which you are present.
To be successful on social media, keep in mind that the way to go is not to talk about how profitable your new company is or how good the financing conditions are. Instead, find out what topics your audience is most interested in and create discussions around them.
5. Think like your target audience
What does this achievement mean to changsha mobile phone number list someone looking to buy a property? This simple question can be of great help in creating specific campaigns or defining tactics to use.
For example, Virtual Reality Marketing creates a much more in-depth experience and could be used to demonstrate what a property that is still on the blueprint would look like once it is completed.
A video such as a 360° view of the surroundings can also help you capture the interest of many visitors even before they visit a sales booth or the property.
6. Create a referral program
It’s time to put Word of Mouth Marketing into practice ! It is certainly worth taking advantage of this in Real Estate Digital Marketing as well.
The best way is to create a referral program that makes it easy and rewards customers who refer potential interested parties to you.
The support of a friend or acquaintance counts a lot when making purchasing decisions, especially when it comes to something as important as a house or apartment.
7. Use real estate platforms
There are already several real estate platforms and portals aimed at the purchase and sale of properties, many of them created with the aim of generating direct negotiations between companies and clients.
So why not take the opportunity to be present on these portals as well? They attract a lot of qualified and ready-to-buy traffic, are easy to use and come with useful tools.
Some of the main portals are:
- HouseCompare ;
- Habi.co ;
- Properties24 ;
- MercadoLibre;
- Trovit ;
- Vivanuncios ;
- Lamudi ;
- Properati .
8. Create a newsletter for your leads
Once you have a lead , it is time to make that contact really count. These people are certainly looking for a property and it is in this area that you will be of use to them.
If you’ve captured that lead in the early stages, they still need to be qualified. So, send them the content at the top of the sales funnel to gradually and qualifiedly transition them to the decision stage.
For leads in the decision stage, you can be more incisive with your newsletter. Send real estate ads, always in line with the preferences these people have shown so far.
9. Respond as soon as possible
It is common for this audience to be in a hurry to close deals. For many, the once-in-a-lifetime opportunity is right in front of them and missing it could be very frustrating.
Therefore, your company should focus on responding to any requests as quickly as possible. Most importantly, this should not be limited only to those who are still looking for a property.
People who are already in the process of completing paperwork, as well as owners who have just purchased a property, will also have questions and problems, requiring prompt service.
10. Be accessible to your leads
Although the web is a platform where it is possible to provide services, display real estate ads and even visit properties, the physical factor is necessary.
Many people do not feel safe closing the purchase or rental of a property remotely, and this should be understood. Therefore, always offer the option of meeting the client in an office or sending a broker.
This is part of the relationship efforts and, as we have already shown, it should be a priority when approaching Real Estate Digital Marketing.
11. Use a CRM to generate more leads
By using a CRM, companies can record each customer and lead contact, listing their data and interests at that time. This is essential for generating more accurate business opportunities.
Even if a potential client is not satisfied with a property after a viewing, if you properly record that person’s interests, you can send them better offers later.
That way, when the ideal property appears, your company can contact them again and make a new proposal. A CRM is an indispensable tool in Digital Marketing and can be equally useful in the real estate sector.
12. Create real estate presentation videos.
Did you know that a survey conducted by Cisco found that videos will account for 82% of all Internet traffic by 2022? This means that more and more users are showing engagement with this type of content.
In the real estate sector, customers can also be much more interested in a property if they see videos in an advertisement. This is a great advantage, mainly because it allows them to anticipate part of the experience of visiting the property.
So, there is no doubt: your Real Estate Digital Marketing strategy must include the production of videos that showcase the properties. This will generate more traffic to the ads and increase people’s interest.
13. Create posts for your properties in an editorial calendar
Each of your property listings should receive due attention. After all, there will always be someone who is a perfect fit for the property in question. Therefore, define a strategy that will help generate interest in each one.
Our suggestion is to create an editorial calendar to organize your posts. Then, every day of the week, you can highlight one of these properties on your social media channels.
14. Analyze the results obtained
The analysis of results is one of the main requirements of Marketing, since without it it is simply impossible to know how your company is doing in attracting and converting customers.
There are several metrics that can be used to determine the performance of your marketing strategy with extreme precision. Therefore, select the most relevant ones according to your objectives and observe them for a reasonable amount of time, until you obtain enough data to draw accurate conclusions.