In the last article I wrote about various
Models of settlements with an SEO / PPC agency. However, even a billing model properly selected for an online store does not guarantee the implementation of the plan in accordance with your assumptions. Therefore, it is worth asking about a few basic issues already at the stage of talks Pharmaceutical Email List with the agency. Especially: What is the overall experience of the agency and its specialists? What is the main specialization of the agency? What experience does the agency have in your industry or working with the profile of your audience? What are the detailed settlement rules? How were the factors motivating the agency to develop the service and generate better results.
How will the progress of cooperation
Its effects be monitored? What actions will the agency take in a situation where the effects are below or above expectations? What commitment will cooperation with the agency require from you or your team? You should be especially careful that you did not receive the above information at the offer stage. Need to ask for basic information? Think about why before you move on to the next stages of talks CMO Email List with SEO/PPC specialists? Going deeper into the analysis of the offer, it is worth paying special attention to information that may indicate that the agency knows what it is talking about. Which, to put it simply, means that they have a better chance of achieving their goals better or faster than others.