Nobody has ever gotten poorer for 30 groszy

Apparently so, but you can get hundreds, thousands or even tens of thousands of such clicks over the course of a month, if the product/service you are advertising is Marketing List of Plumbers popular or highly desirable. It is important that in addition to generalexclusions affecting your campaigns, you add internal exclusions to your account that will improve these campaigns. I’m talking about ad group-level exclusions here. It may happen that some of your keywords, despite the difference in semantic meaning for the Google Ads system and for users, are very similar.

Thus Google Ads will assign the user’s

Search to a different keyword than you would like it to assign. As a result – your campaigns have distorted results, and you don’t really know which keywords really bring you satisfactory results. The same is true for the Google Ads image campaign. When displaying your display ads, check periodically the pages recording the views of your ads. You can see this in the Placements -> Where your ads appear tab . It is CMO Email List worth excluding those sites and  pages that you consider unsafe, from which clicks are too expensive or do not convert. Sort your results by the number of pageviews, add a device segmentand check whether the pages to which the system has decided to target your ads do not display them in sensitive places on mobile devices, forcing users to inadvertently click on the ad.