Web writing is essential for companies that want to develop their activity on the Internet. Search engines, like Google, need each content to have a certain editorial quality to give them a good place in the search results. SEO optimization work is also essential to hope to stand out from the crowd and improve your positioning!In this article, discover how to set up an SEO service in a web writing agency with advice from the Pierrot agency!
Request an SEO service
The advantages of including an seo service in a web writing agencyif. You are a web writing agency and you are hesitant to add an seo. Service to your services here are some notable advantages. That you can get from it:you become a specialized agency. With this new string to your bow you show your target that you have a precise command of the requirements of search engines. And this adds weight to your expertise;you develop. The visibility of companies seo aims to optimize. The natural referencing of your. Clients’ website on the web. Which generates a positive effect on their organic traffic. As well as their conversion.you follow web trends. Mastering seo involves learning precisely about the developments in google’s algorithms in terms of natural referencing. And this will allow you to provide new visibility advice to your customers.
You measure the evolution
of your clients’ positioning on the SERP: thanks to expert tools, you will provide concrete results on the visibility performance that the SEO service has generated on your client’s site since the start of your collaboration.So, by including an SEO service indonesia whatsapp number data in your web writing agency, you bring a significant advantage to your expertise. You will be able to further develop the visibility strategy of the companies or agencies you work with by optimizing their natural referencing!
Contact a web writing agency
How does an SEO service work in a web writing agency?Providing an SEO service is not easy! In addition to using expert tools, it is important content ideas how to fix writer’s block to implement certain fundamental points so that your collaboration with your clients goes smoothly! Here are the 10 commandments to follow during an SEO service that we provide at the Pierrot agency!
1- Find out about the client at the start of the service
Before you begin, you should gather all the information you have available about your client. To do this, there are 4 steps to follow:Step 1 : Gather information about your client from your agency manager or marketing director in order to collect the following data:
Collect and review all documents provided in advance by the client:
The document containing the brief Various documents: commercial brochure , brochure powerpoints,
Step 3 : Research the client ‘s website to familiarize yourself with their company, products, communication methods,company tone of voice , etc.
Step 4 : Readthese documents carefully in their entirety.
These steps are essential to take into account, because they help prepare for future interviews , and then start your collaboration on a solid basis of trust! Getting to know each other before the meeting also allows you to germinate some ideas for strategies to develop your online presence.
2- First meeting with the client with a discovery interview
During the first exchange between the project manager and the client, it is appropriate to set 4 specific objectives to be fulfilled in order to collect new information useful for the service.Goal 1 : Learn as much as possible about the customer and delineate the entire context of the service. To do this, be sure to determine:
The final objective of the service
desired by the client: visibility, communication, marketing, information synthesis, site redesign, etc.;
The urgency of the request to think in advance buying house b about the arrangement of the future publication schedule;
The brief elements available The potential SEO ideas that the client wants to achieve and if he already has an idea of a strategy that he wants to apply.
The keywords on which he wishes to position himself
If the client has already collaborated with other agencies specialized in SEO ;
The budget allocated to the SEO strategy which will be specified with your manager;
The frequency of exchanges to be set up, etc.
Objective 2 : Start talking about SEO and optimization to understand where the client wants to take their SEO strategy. A question-and-answer game must then be established:
Was a semantic audit included in the quote?
Does he have any concrete ideas in SEO and does he already have an idea of a strategy to apply?
What are the keywords he wants to position himself on?
If the client does not
