According to the Brazilian Electronic Commerce Association (ABComm), Brazilian e-commerce generat R$2.48 billion in the last ition of Black Friday. Furthermore, Black Friday is capable of bringing 21% more sales than a normal period, bas on data from 2017. In other words, it is a valuable opportunity to improve your results. The data is from a Neoatlas report on Black Friday 2017. Brazilian consumer behavior The female public makes up the majority of purchases on Brazilian Black Friday, representing 54.5% of sales in 2017, according to the Neoatlas report. The Southeast Region concentrat the majority of requests, representing 61.7% of them. It is possible to observe an increase in the effectiveness of marketing campaigns carri out with the aim of generating sales. According to the Neoatlas study, the average conversion rate increas from 2.4% to 2.7% compar to the previous year.
The importance of SEO for e-commerce Implementing
Outside of the promotion period, this number is 1.6%. However, more than 81.3% of carts generat in Brazilian e-commerce new data were abandon. It is clear how necessary it is to implement effective actions to convince the customer to finalize the purchase. The importance of SEO for e-commerce Implementing an SEO strategy should not be seen as optional. In a highly competitive field like the internet, you ne all the resources possible to stand out among so many alternatives and reach the right customer profile for your goals. Here are the top five reasons to implement an SEO strategy in your e-commerce: 1.
If your store appears as a suggestion
Helps the customer find your store You may have already notic that there is more and more competition in the e-commerce market today. It has become very easy to set up your own online store, which increases the number of offers available to your customers. Having good optimization with SEO in mind is essential to stand out among so many alternatives. If your store appears as a suggestion for the right audience, you can beat all this competition. 2. It has excellent value for money Working with SEO is not expensive. In fact, it’s free. You will only ne to dicate part of the time to creating and maintaining your pages to ensure that the optimization rules are being follow. This contributes Cmoe Mail List to this initiative being very cost-effective . After all, it is capable of bringing a good volume of sales to your store without the ne for heavy investments.
