Make sure the tools you use to generate
Leads are working properly. Test the moment and place of display. Check if they do not conflict with other elements on the website, discouraging from subscribing to the Email List of Christian Churches newsletter. where they can convert best on a website. Check the integrationof forms – whe ther the contact has the correct status in the system after saving, the saving path is clear to the customer and there are no technical problems along the way, e. with saving an e-mail or confirmation. Monitor the conversion of forms, check various options that encourage gate content – a reward for signing up that encourages the user the most.
Combine lead generation campaigns
Other channels by advertising newsletter subscriptions or integrating subscription forms from e. Facebook with the system. Include other channels of communication with the customer besides e-mail and introduce omnichannel marketing. Using e. push and text messages. Create CMO Email List special subscription forms for push notifications and add a phone number entry field to contact forms. Analyze your competition’s marketing automation activities A marketing audit should include a competitor analysis.
