This type of approach guarantees obtaining good and measurable results, building brand awareness, customer loyalty and effective use of budgets. A well-optimized account starts with the simplest things – a good keyword division, excluding keywords that don’t work for your business, or uploading as many ad extensions as possible. But…
Proper preparation and optimization of the product
Quality product feed Based on the lower stage of the shopping funnel focused on making a purchase, we use product campaigns and dynamic remarketing. They are a very important element in generating revenue. feed significantly affects the effects of paid sales-oriented campaigns. Therefore, attributes based on elements such as e.…
Where the user gets to know our product or knows
It is also worth turning on an additional channel, e. Facebook Ads campaigns with a goal focused on brand reach and recognition. 2. Interest – the user is looking for information about the product or service through very general queries entered in the search engine. At this stage, it’s worth…
Important to plan activities based on the purchase funnel
Thanks to this function, we can use reports that provide us with additional information related to e. with shopping behavior, product performance, sales performance, product listing performance, checkout behavior, It is worth paying special attention to reports related to purchasing behavior, which show us how users move along the shopping…
In a transparent way over a selected period of time
Source: Google Ads panel In addition, we use a dedicated Auction Insights script, which allows us to create analyzes of selected competitors on the basis of auction analysis data from the Google Ads account in the form of charts showing, for example, share in views, overlapping auctions or share in…
Competition analysis Competitor analysis is the basis of a good and effective
We will obtain data on demographics, location, devices used by potential customers and proposed targeting in GDN, Source: Google Ads panel 3) using Statistics of Audience Groups on Facebook (having access to the page’s profile) we will learn, among others, age, gender, locations based on Facebook likes. Source: Facebook Statistics…
Micro-goals can be easily set in Google Analytics
New stores that are just starting their adventure on the Internet, the awareness of their brand is low, initially goals related to, for example, acquiring the first customers, building brand awareness and credibility are set. On the other hand, for a store that already has a well-established position on the…
The Management Board together with the HR department
Using the daily statuses of individual teams Conducting regular surveys among employees and organizing individual interviews (HR – employee and team leader – employee) to diagnose what is difficult for them in remote work and what are their expectations. ” campaign? Working remotely has its advantages, but it is also…
What challenges did we face during the back to office
Why is it worth choosing an “SEO in a white hat”? When choosing positioning in accordance with Google’s guidelines, we also decide on: long-lasting effect and slower but regular growth data-driven SEO strategy no risk of sudden loss of traffic/revenue no stress when updating google algorithm. And in addition to…
We know that not everyone has extensive knowledge
Why are purchased links harmful? Google robots that index. The page may consider such links as unnatural and thus .The entire site (the one to which the links lead) may lose a large part of. The trust it has gained so far in the eyes of google. It’s not worth…
We encounter a large variety of e-commerce stores
Meetings within one team have the right to take place if necessary. We also constantly monitor the epidemiological situation to be able to flexibly adapt the work model to it. And you, what do you think about hybrid work? In your opinion, is the 2+3 model effective in a rapidly…
It is him we wanted and we want to put in the center
The client was also very important to us. of attention. It was crucial for us to: in cooperation with the client, effectively use the modern 600m2 office space minimize the potential risks and inconveniences of cooperation from the client’s perspective generate synergy effects, a new value that will find its…
